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Term Papers 1 - 30

Issues of Service Quality and the Marketing of Transportation Services

In four pages this paper discusses how various transportation services approach quality measurement and marketing differently. Si... ...

International View of TQM

In ten pages this paper discusses the global market sector from the perspective of Total Quality Management. Seven sources are ci... ...

CALIFORNIA PIZZA KITCHEN AND CUSTOMER SATISFACTION

A marketing and quality overview of California Pizza Kitchen. There are 12 sources listed in the bibliography of this 13-page pape... ...

Strategy at and for General Motors

An 11 page paper reviewing GM's current (2006) position in its industry; its financial position; and market trends. GM has only a... ...

Marketing Gourmet Food for the French Market

The writer looks at the way that non existent company Kudler Fine Foods can undertake marketing of premium quality foods to the Fr... ...

Pfizer Inc. Animal Health Products Case Study

This 7 page paper looks at a case study supplied by the student concerning Pfizer Inc. Animal Health Products. The writer answers ... ...

Assessing the Quality of High Heeled Shoes for Babies

This 8 page paper looks at the new product of high heeled shoes for babies launched by Heelarious in 2008. The company promotes th... ...

Hotel Chocoalt; Examination of a Small Business

This 23 page paper examines a small UK company. Hotel Chocolat; a purveyor of highly differentiated, quality chocolate. The paper ... ...

Costco Selling Brides Dresses

This marketing paper considers how and why it has been possible for Costco to sell quality wedding dresses without causing consum... ...

Cima Mountaineering Hiking Boots Marketing Decisions

In ten pages this paper discusses marketing hiking boots that are high quality in this consideration of Cima Mountaineering which ... ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an... ...

Singapore and the Marketing of Video Games

In ten pages this paper discusses what must be considered when marketing home video games to the Singapore market in a considerati... ...

Crust 'N Stuff Marketing Plan

In sixteen pages this paper examines how to market high quality pizza via supermarket delis with advertising and marketing strateg... ...

Sweetwater Chocolate Bars and Cookies Marketing Plan

In twelve pages these high quality cookies and chocolate bars are examined in a marketing plan that includes its present situation... ...

Launching a New Steel Scissors Product

In twelve pages and 3 parts this paper examines how to manufacture and market a new steel scissors product via a Gantt chart, then... ...

The Internet Market in Kuwait

Many competitive markets have been appeared in Middle East lately, and specially in Kuwait. The One which I will discuss is the In...

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Admin Published on 01/22/1999 1455 Reads Technology

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res... ...

Sony's PlayStation 2 Release Problems

In eight pages this narrative outlines the problems association with Sony's release of PlayStation2 in a consideration of marketin... ...

Product Reliability Program Design

In ten pages designing a reliability program for high quality audio products is discussed that includes its necessity due to incre... ...

Internet Marketing and TQM

In seven pages this paper discusses marketing mix as it relates to the Internet and also considers how to implement Total Quality ... ...

Scottish Foam Limited Case Study

In a paper consisting of sixteen pages the success of Scottish Foam Limited is examined in terms of effective competitive marketin... ...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ... ...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg... ...

The Cattle Industry of Argentina

In five pages the pride and joy of Argentina the cattle industry is explored in terms of traditional cattle raising of lower chole... ...

Moving from Quality to Fashionable Products: Canadian Goose

This 3 page paper gives an overview of the company Canadian Goose. This paper includes a discussion of how the company has changed... ...

MARKETING AND MANAGEMENT ANALYSIS USING UBER

Focuses on Uber's service, and how concepts of shared value, quality, relationship marketing and management fit into the ride-shar... ...

Operational Improvements in Manufacturing Environment - The Case o Morgan Cars

The writer looks at the British car manufacturer Morgan Cars Ltd, a company serving a niche market with manually built cars. The m... ...

Market Expansion for a Gourmet Retailer

The paper is based on a case study (fictitious), provided by the student. Kudler Fine Foods are suppliers of high-quality gourmet ... ...

Market Research Proposal

This 3 page paper is a proposal for market research to help a hotel chain determine whether or not they could save money by decrea... ...

Total Quality Management and James W. Cortada's Explanation

In seven pages Total Quality Management for Sales and Marketing Management by James W. Cortada is examined in terms of major point... ...