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How Heelarious Communicate Quality

Heelarious sell high heeled shoes for babies between the ages of 0 – 6 months. These soft shoes are highly differentiated, marketed on the basis of uniqueness and quality. This 8 page paper looks at the way that the company communicates quality through the materials used, packaging, pricing strategy and marketing and then considers how a star rating system could be developed for crib shoes. The bibliography cites 8 sources.


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Paper Information

  • Title: "How Heelarious Communicate Quality"
  • Filename: TEheelarious.rtf
  • Pages: 8
  • Cost Per Page: $1.95
  • Subtotal: $15.60

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