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Term Papers 1351 - 1380

The Influence of Culture in International Marketing

This 4 page paper evaluate culture and its’ influence in international marketing. The paper starts by defining culture in marketin... ...

Marketing a New Course

This 8 page paper looks at the way a collage or university may market a new course to the existing students with close attention p... ...

The Marketing of Swatch

This 5 page paper examines how and why Swatch was so successful following its’ launch in 1983 and assesses the continued success f... ...

Marketing an Entertainment Service

Using an extended marketing model this 7 page paper produces a marketing plan for an entertainment service selling films that can ... ...

Marketing Report; Container Shipping in the Mediterranean

This 18 page paper examines the container shipping industry in the Mediterranean. The paper looks at the trends and the demand in ... ...

Apple; Marketing and Organization

This 3 page paper looks at the way that Apple markets itself, considering iMacs as well as iPods and iTunes. The paper is written ... ...

Apple; Marketing and Organization

This 3 page paper considers how Apple markets itself and the way this has adapted sand evolved over time, including the impact of ... ...

Market Reseach Proposal

This 10 page paper looks at a fictitious proposal to assess the value created by the sponsoring of an event. Sponsorship is used w... ...

Influences In The Market Maximized/Market Minimized Model

This 7 page paper is a market continuum analysis based on Anderson's market-minimized/market maximized continuum, discussing the o... ...

Marketing Communications and the Selling of Financial Services

Financial services products are an intangible good and may often be a grudge purchase making them harder to sell. This 5 page pape... ...

Strategy for Oliver's Market

A 13 page paper discussing a small grocery chain in Northern California. Currently consisting of two stores and about to add a th... ...

Product Expansion and Market Penetration for Coca-Cola

This 10 page paper looks at Coca Cola and using Ansoff’s matrix considerers the way that the company could increase sales. The wri... ...

Ready Meals Market in the UK

This 6 page paper examines the ready meal market in the UK, looking at the size, the structure, the segments, such as frozen and c... ...

Comparison of the financial markets in Saudi Arabia and South Korea

This 20 page paper compares the stock and bond markets of Saudi Arabia and South Korea, looking at the way they operate, the struc... ...

Marketing Plan for a Golf School in Shanghai

This 13 page paper is a marketing plan for a golf school located in Shanghai. The paper starts by considering the target market an... ...

Analysis of Marketing Opportunities; The Car Market in Australia

This 16 page paper examines the macro environment in Australia to consider the suitability of launching a new luxury hybrid car. T... ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three bran... ...

A Comparison Of Market Strategy, Logistics, Distribution Channels Of Fedex Corporation With Its’ Main Competitors In The US

This 10 page paper looks at the way Fedex operates and compares the strategy, logistics and distribution of the company to its com... ...

Marketing McBride

This 3 page paper looks at how a marketing pan can be developed for a fictitious company. The paper starts by considering what mar... ...

Foreign Currency Markets; Sterling and the Dollar

This 5 page paper looks at the UK currency market and the value of sterling. The different influencing on the currency are conside... ...

Eastman Kodak and the Digital Imaging Market

This 5 page paper looks at the case of Kodak and its’ late entry into the digital imaging. The paper considers how Eastman Kodak c... ...

Marketing in B2C and B2B Settings

A 3 page paper discussing the differences between B2B and B2C marketing. The ultimate goals of each are the same, but the methods... ...

B2B and B2C Marketing: Similarities and Differences

This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business custome... ...

Gateway's Distribution and Marketing

A 9 page paper assessing a case study of Gateway in 2001. At the time, Gateway operated 372 retail stores in the US, 300 stores o... ...

Marketing Research Study; Marketing Techniques Used by NBA Teams

This is 4 page paper reviews a research article investigating the marketing of NBA teams. The paper summarises the article which a... ...

How To Maintain Intercontinental Hong Kong As The Market Leader In The Hospitality Industry

This 40 page paper, including executive summary, examines the way in which the Intercontinental hotel in Hong Kong may retain its ... ...

Motorola's Quest to Regain Market Share in China

A 6 page paper discussing Motorola's history in China and its loss of wireless handset market share in the early 2000s. The paper... ...

Wal Mart and Its Electronic and Print Marketing

This 4 page paper examines how Wal Mart markets itself. Print and electronic media are the focus of attention. Bibliography lists ... ...

The Beverage Market and Coca-Cola

This 6 page paper is written in two parts. The first part gives a general overview of the non alcoholic beverage market in the US ... ...

Justice In The Labor Market For Women According To Age, Education And Work Experience: Southeast Region Of Puerto Rico

10 pages in length. Women in the workforce of a patriarchal society routinely experience lower wages, worse working conditions an... ...