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Marketing Communications and the Selling of Financial Services

Financial services products are an intangible good and may often be a grudge purchase making them harder to sell. This 5 page paper considers the role of communications in marketing financial services and looks at how a financial services company can gain a competitive advantage. The bibliography cites 8 sources.


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Paper Information

  • Title: "Marketing Communications and the Selling of Financial Services"
  • Filename: TEfinancals.rtf
  • Pages: 5
  • Cost Per Page: $1.95
  • Subtotal: $9.75

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