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Term Papers 31 - 60

Mainstream Marketing using You Tube and Mobile Devices

The Internet is becoming increasingly important as a marketing medium. The writer looks at Old Navy, a firm that has developed a p... ...

Branding for Sony in the International Environment

In order to develop an international brand strategy Sony need to consider the way they compete and their operations and how they c... ...

The Need for Social Housing

The writer looks at the way social housing provides affordable housing in the rental market. Despite arguments that the policies ... ...

Administration of HOPWA Programs in Washington, D.C.

A 15 page paper discussing the administration of HUD's Housing Opportunities for Persons With AIDS (HOPWA) funds in Washington, D.... ...

The Impact of Global Branding in a Small Town

This 3 page paper discusses the way in which global marketing may influence sales of a product within a small town market. The ben... ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t... ...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe... ...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m... ...

Dyson’s US Strategy

The writer looks at the strategy that Dyson have used when entering the market in the US focusing on the chosen distribution strat... ...

The Problems at Segway

This 4 page paper looks at the marketing of Segway, using marketing theory the marketing strategies are examined and areas where p... ...

Marketing Plan For A Robotic Vacuum Cleaner

This 8 page paper presents a marketing plan for a product that can compete with the iRobot Roomba. The paper starts by outlining t... ...

Analysis and Advice for Omnitel Pronto Italia

The writer examines a case study which has been supplied by the student, which looks at the position of this Italian cellular tele... ...

Expansion Plan for Tim Horton

The writer presents a proposal for Tim Horton to undertaken international expansion strategy into the Indonesian market. The marke... ...

Rainbow Plant Food New Marketing Plan II

In five pages this paper discusses a new product marketing strategy for Rainbow Plant Food.... ...

Case Study on Internet Marketing

In eight pages this paper examines how a florist could market itself on the Internet in an assessment of Web value along with mark... ...

P and O Ferries Marketing Plan Development

In seven pages a SWOT analysis of P and O Ferries is employed in order to determine what the best marketing strategy would be alon... ...

Hotel Chocoalt; Examination of a Small Business

This 23 page paper examines a small UK company. Hotel Chocolat; a purveyor of highly differentiated, quality chocolate. The paper ... ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know ... ...

Marketing a Hospital

This 10 page paper considers the way that a hospital will develop a marketing strategy to market its services. The paper considers... ...

Integrated Marketing Communication and Creating Brand Awareness

This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrate... ...

The Success of KFC in China

This 17 page paper examines the reasons behind the high level of success that Kentucky Fried Chicken (KFC) had found in the Chines... ...

Uniform and Adaptive Strategies in International Business; Which is Best?

It has been argued that the adoption of a uniform strategy across the globe enables a company to benefit from a range of potential... ...

Developing a Marketing a Plan for a Fruit Juice Bar

This 23 page paper looks at a small company in Ireland; Zumo Fruit Juice Bar with the aim of undertaking an analysis and developin... ...

Harrison-Keyes E-books Case Study

This 14 page paper examines a case study supplied by the student. A book publisher wants to enter the e-book market. The project t... ...

Brand Strategies; Promoting Reebok in the International Market

The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is pro... ...

Direct Marketing Concepts and Strategies

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat... ...

Marketing Plan for ICM

In eighteen pages this paper examines a possible integrated communication marketing planning method in a consideration of strategy... ...

Marketing Strategies for Bristol Myers Squibb

In eight pages various corporate marketing strategies are explored in a report that discusses the company's shortcomings and succe... ...

Research Proposal on Managing a Global Brand

This research paper offers a proposal that has as is goal discerning which approach is the most effective marketing strategy in te... ...

Future Boeing Strategy

In eighteen pages Boeing's oligopoly position is examined in terms of Airbus competition, competitive strategy theory, and a futur... ...