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Uniform and Adaptive Strategies in International Business; Which is Best?

It has been argued that the adoption of a uniform strategy across the globe enables a company to benefit from a range of potential synergies that can provide it with competitive advantages. Others, however, have argued that adapting strategy to fit idiosyncratic national market characteristics is key to a company’s success in theses markets. This 14 page paper looks at each of these perspectives to consider which, is any, is the correct perspective. The bibliography cites 12 sources.


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  • Title: "Uniform and Adaptive Strategies in International Business; Which is Best?"
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