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Term Papers 1 - 30

A Case Study of The Frigidaire Company

This paper provides a case study conducted by the student regarding Frigidaire's front-loading washing machine. The author exami... ...

Edmondson's "BMW's Dream Factory" - Examination

6 pages in length. To look at the vehicle that project chief Hans-Joerg Vögel is wholly immersed in, both physically and emotiona... ...

Harvard Business School Case Study on the Rohm and Haas Chemical Company

In seven pages this paper discusses the failed MWX product marketing efforts by Rohm and Haas in this case study consideration wit... ...

Why EMI and Glaxo Achieved Such Different Results in the Medical Industry Despite High Levels of Innovation

During the 1970's EMI and Glaxo made leaps forward with innovative products; EMI and the CAT scanner and Glaxo with Zantac. Despit... ...

Problems and Similar Cases for the Best Snack Case

Study Best Snacks have a problem; they have a product line that is failing to meet sales goals. The writer looks at the problems t... ...

A Postmortem on a Project

That Failed in order to undertake successful project management it is necessary to understand how or why projects fail. In order t... ...

Launching a New Product in International Markets; a Product Plan

This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper d... ...

The Operations Managers’ need for Awareness of Changing Markets

The development of new products and services are critical to the sustainable growth of businesses. This 9 page paper explains wh... ...

Medical Testing On Animals

10 pages in length. The pros and cons of medical experimentation on animals is a debate that rages hotly between two divided fact... ...

Versatile Shoe's Product Life Cycle

A 3 page paper describing the anticipated life cycle of an innovative shoe product. Movement through the product life cycle is pr... ...

Estee Lauder's Eye Cream and Buyer Behavior

In a paper that consists of ten pages Estee Lauder's eye cream product is examined in relationship to the wants and needs of consu... ...

Why did Barings Bank Fail?

Businesses may fail for a number of reasons, this 5 page paper considers why Barings Bank failed. The paper starts by looking at t... ...

Implications Of Implied Warranties In The Technology Sector

16 pages in length. Accountability and quality have long been the watchwords of commerce; no matter the product or service, consu... ...

Apple Inc; Product Perception Maps

This 4 page paper presents three product perception maps for Apple products. The products examined are the iMac, the iPod and iTun... ...

Customer Services in Different Industries

This 7 page paper looks at the way in which customer services requirements vary between different industries and product types. Us... ...

Fashion Research Paper on Interchangeable Pockets or Hoods

This 7 page paper presents research on the market for a new product; removable/interchangeable pockets and hoods. The paper outlin... ...

Logistics: Shipping the Product

A 6 page paper discussing choices made in deciding how to ship product manufactured in Turkey to Seoul, South Korea. The shipper ... ...

Marketing of a Remote Control for a Fire Alarm

A 3 page review of the factors that are critical in product success. This paper emphasizes that while product design is important... ...

Launching a New Product

This 4 page paper looks at questions concerning the launch of a new product. The first part of the paper looks at what considerati... ...

Traditional vs Target Costing

A 3 page paper comparing traditional US cost reduction and Japanese target costing. Both apply in new product development, where ... ...

BCG Analysis of Apple Inc.

This 16 page paper takes an in-depth look at Apple Inc performing a analysis of the firm using the Boston Consulting Group Matrix ... ...

Marketing Plan for a New Product; Solar Powered Air Conditioning

This 7 page paper is a marketing plan for a new product; solar powered air conditioning. The paper uses the 4 P's model which look... ...

Marketing the iPod

A 5 page paper discussing the iPod's journey through the product life cycle to reach its current maturity stage. Apple has manage... ...

Mozart Effect/Beneficial or a Gimmick?

A 3 page research paper that looks at a specific baby product, in this case a CD of music by Mozart. Then , the writer discusses r... ...

Sudan, Turkey, and the UK and Marketing

In six pages this paper examines market development and with examples from these countries considers how under developed countries... ...

Krispy Kreme Doughnuts Case Analysis

In a paper consisting of 4 pages the business model for Krispy Kreme Doughnuts is examined in terms whether or not its product str... ...

Financial Analysis of Marriott International

In sixteen pages a financial analysis of Marriott includes product market scope matrix, product stretch, BCG matrix, product life ... ...

Stimulating Ideas for Product Development

There are different approaches seen in the commercial world for stimulating ideas for new product design. The writer considers som... ...

Assessing the Quality of High Heeled Shoes for Babies

This 8 page paper looks at the new product of high heeled shoes for babies launched by Heelarious in 2008. The company promotes th... ...

Bringing the iPhone and the iPad to the Chinese Market

The writer considers the way in which Apple may introduce these products into the Chinese market. Different considerations to ada... ...