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Term Papers 1 - 30

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspectiv... ...

Coca Cola's Non Cola Implementation Strategy

In three pages this paper recommends that the soft drink giant develop and then market a line of sparkling juices as a way of rein... ...

Coca Cola's Non Cola Defining Strategy

In thirteen pages Abell's Business Definition Framework and Porter's generic strategy are applied to Coca Cola Company's plans to ... ...

Coca-Cola and Pepsi - Cola Wars

The paper is based on a case study which looks at the way in which these two major drinks companies have competed for market share... ...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

A new drink has been launched in Australia and New Zealand. LOL is a carbonated fruit juice drink which is competing head to hea... ...

The History of Coca-Cola

The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown in...

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Admin Published on 01/22/1999 1544 Reads American History

Coca-Cola and its Evolution

The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown in...

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Preppy1684 Published on 05/13/2000 1826 Reads Business and Economics

International Battleground and PepsiCo v. Coca Cola

In a paper consisting of five pages the duopoly of soft drink giants PepsiCo and Coca Cola are examined in terms of the internatio... ...

Ford and Coca Cola Presence In Mexico

The area south of the U.S. border has become a hot commodity among multinationals. In particular, the Coca-Cola Company and Ford M... ...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre... ...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ... ...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki... ...

Analyzing the Prices of Coca Cola Stock

In five pages this popular stock's price fluctuations are analyzed from the latter 1990s until the 21st century and includes compa... ...

Managing Human Resources at Coca Cola

Managing human resources is a major effort for the Coca-Cola Company. This paper uses a SWOT analysis and Porter's Five Forces to ... ...

Corporate Strategy of the Coca Cola Company

In six pages this paper takes a microeconomic view of Coca Cola in a consideration of strategy and considers such issues as price ... ...

Financial Analysis of Coca Cola

Coca Cola is examined in terms of both performance and background in twelve pages before concentrating on vertical and horizontal ... ...

Coca Cola's Dasani Bottled Water

In four pages the recall of 500,000 UK bottles of Dasani water in March of 2004 are discussed in terms of Coca Cola's response to ... ...

Marketing Strategies for Coca Cola

In ten pages this paper considers Coca Cola in terms of its new product development, diversification, new market creations and pen... ...

Coca Cola Enterprises and Ethics

In nine pages this paper assesses the ethical practices of CCE. Nine sources are cited in the bibliography.... ...

Coca Cola and Employee Performance Management

In fourteen pages this paper examines Coca Cola in an assessment of its employee performance management. Ten sources are listed i... ...

WACC and Coca Cola

In five pages Coca Cola's weighted average cost of capital is calculated with three approaches presented in determining the equati... ...

Coca Cola's Marketing Audit

In ten pages this paper presents a marketing audit of Coca Cola Company in a consideration of current company conditions, hierarch... ...

Annual Report of Coca Cola Examined

In three pages Coca Cola's annual report is examined in terms of performance considerations and the investment decision insights t... ...

Coca Cola's Capital Structure

In nine pages this paper considers Coca Cola's 2004 annual report in order to assess a decision regarding long term financing and ... ...

Forbidden, China, and Coca Cola

In three pages the China and Taiwan relationship is considered with such topics as Taiwanese President Cheng's 2000 inauguration a... ...

Strategic Position of Coca Cola

In six pages Coca Cola's strategic position is assessed through SWOT analysis, Porter's five fources, and challenges new Chief Exe... ...

Case Study of Coca Cola

In twelve pages this paper offers a Coca Cola Company case study that considers the global image possibilities of China marketing ... ...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical... ...

Fitting Strategies at Coca Cola

In three pages the market strategies of Coca Cola are evaluated in terms of how they 'fit' within the context of other resources a... ...

China and Coca Cola Financing

In five pages this paper considers financing alternatives for another China expansion of the Coca Cola Company. Six sources are c... ...