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Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.


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Paper Information

  • Title: "Cola Wars; Marketing Case Study of Coca-Cola and Pepsi"
  • Filename: TEcolawar.rtf
  • Pages: 7
  • Cost Per Page: $1.95
  • Subtotal: $13.65

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