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Term Papers 1 - 30

Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspectiv... ...

Coca-Cola and Pepsi - Cola Wars

The paper is based on a case study which looks at the way in which these two major drinks companies have competed for market share... ...

Status of the Pension Funds of PepsiCo and Coca-Cola

The conditions of pension funds for these two firms in 2009 is assessed using data from the annual accounts. The growth, contribut... ...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market... ...

Cola 'Wars' Between Pepsi and Coke

In two pages this paper examines Coca Cola's 1985 'new formula' and 'the Pepsi challenge' in a consideration of the 'cola wars,' p... ...

Overview of Coca Cola

In a paper consisting of twenty five pages and three parts, the historical background, protection of intellectual property, and ra... ...

Case Analysis of PepsiCo in Mexico

In seven pages this paper compares Pepsi's 1993 to 1995 competitive positioning in Mexico to that of its soft drink rival Coca Col... ...

International Websites and Marketing

In three pages this paper examines the global websites of Pepsi and Coca Cola in Belgium, Australia, Russia, France, and Japan in ... ...

Pepsi, Coke, and Innovative Product Production

In five pages this paper discusses how consumer demands are being met by Coca Cola and Pepsi in a consideration of these soft drin... ...

Coke Leading Pepsi in Soft Drink Success

In three pages this paper examines the Pepsi and Coca Cola soft drink wars and asserts that it is Coke that continues to reign sup... ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three bran... ...

The Pension Funds of Coca Cola and PepsiCo in 2009 and the Impact of IFRS on Reporting of Pension Funds

The paper is written in two parts. The first part looks at the way IFRS and IAS 19 in particular impact on the way financial repo... ...

The History of Coca-Cola

The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown in...

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Admin Published on 01/22/1999 1544 Reads American History

School Pepsi Cola Vending Machine Controversy

In eight pages this paper discusses schools with vending machines containing Pepsi cola and the resulting controversy. Eight sour... ...

Coca-Cola and its Evolution

The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown in...

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Preppy1684 Published on 05/13/2000 1826 Reads Business and Economics

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar... ...

Marketing Coca-Cola's "Georgia" Coffee Drink

A 13 page marketing plan for the "Georgia" coffee drink. Popular in Japan, this plan addresses the needs of the US market. The p... ...

Coke IMC Plan

A 5 page paper providing an integrated marketing communications plan for the "classic" Coca-Cola product. The paper identifies th... ...

Coca Cola Market and A Marketing Campaign

Coca-cola is a mature global brand, this 19 page paper analyzes the carbonated drinks industry and the way that Coca-cola compete ... ...

Business Ethics: Coca-Cola India

In a paper of five pages, the writer looks at Coca-Cola India in the context of ethical business practice. Coca-Cola India's metho... ...

Using the Doctrine of Res Ipsa Loquitur

This is the doctrine a waitress used to prove negligence on the part of a Coca-Cola Bottling company in California. In 1944, at wo... ...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi... ...

Strategic Human Resource Development

This 30 page paper looks at what is meant by Strategic Human Resource Development (SHRD), how it differences from human resource d... ...

Coca-Cola Supply Chain

This 3 page paper examines the supply chain of Coca Cola around the world and considers why PepsiCo has a better logistics system ... ...

International Marketing, Strategy Shift, and Coca Cola

In twenty pages Coca Cola is examined from a marketing viewpoint that shifts from a global perspective to an approach that is more... ...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

This 4 page paper looks at the way the brand Coca Cola is marketed in the US and internationally identifying factors which influen... ...

COCA-COLA AND THE MARKET

This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sour... ...

Coke’s Green Initiative

A 3 page discussion of how the Coca Cola company is working to reduce their ecological impact. Bibliography lists 1 source. ... ...

Case Study on Coca Cola and Business Organizational Types

In four pages this paper discusses business organizations within the context of the Coca Cola Company. Five sources are cited in ... ...

Benchmarketing; Coca Cola and Pepsi

This 3 page paper considers the way that Cocoa Cola and Pepsi have used benchmarketing in their advertising communications. The pa... ...