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Term Papers 61 - 90

Case Study of an Import and Export Company

In twelve pages this paper examines a company that wishes to import parts from a Chinese company and then produce and export arms ... ...

Changing Strategies at ConAgra

In a paper consisting of three pages the centralized strategy ConAgra has implemented is discussed in terms of streamlining benefi... ...

1989 to 1999 UK Exports and Economic Growth Connection

In ten pages this paper examines this decade in a consideration of the connection between the export market in the United Kingdom ... ...

Monsanto's Restructuring for the Global Market

A 7 page paper discussing Monsanto's international strategy as a company supporting agriculture, both in providing chemicals and i... ...

How International Brand Managers Need To Vary Their Marketing Strategies

In Different Countries This 4 page paper looks at how and why firm need to vary their marketing when working with international br... ...

Monsanto as a Global Company

A 6 page paper discussing Monsanto as a global company in terms of economic principles. Globalization allows Monsanto to operate ... ...

Developing A New Branding Strategy for A Fashion Firm

This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target marke... ...

Two Questions on Doing Business in Vietnam and Perceptions About Products Made in Vietnam Answered

In three pages this paper answers questions regarding what Western companies can do to improve the political climate for doing bus... ...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ... ...

Endorsements by Celebrities

In six pages products being endorsed by celebrities are examined through provided examples with reasons discussed why marketing ca... ...

MacIntosh Branding

The writer describes branding in detail, paying special attention to the MacIntosh (Mac) brand, which is an example of passionate ... ...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u... ...

Import Export Zeigler Coal Holding Company

In seven pages this paper analyzes the performance of the Zeigler Coal Holding import and export company. Six sources are cited i... ...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o... ...

Case Study on Choosing a Distribution Channel

In eight pages this case study examines a company's decision process regarding a new product's channel of distribution in a consid... ...

'Dumping' and Exports of German Steel

In five pages this paper discusses the steel trade between the United States and Germany in an examination of steel product export... ...

Ford Motors/Its International Presence

An 8 page research paper that discusses Ford in terms of its international presence. As the resurgence of Apple Computers has prov... ...

Harrison-Keyes Project Risk Management Plan and Defense

This 20 page paper is based on a case study supplied by the student. Harrison-Keyes is a publishing company with a long history of... ...

Assessment of BabyCare

BabyCare is a new business in China selling nutritional products to mothers for their children. The writer looks at this case stud... ...

Starbuck's; What Can They Learn From Other Companies?

This 7 page paper looks at strategies used by 5 different companies and considers how lessons from those strategies may be utilize... ...

Coca-Cola Marketing Mix

This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placem... ...

Strategies of Two Fast Food Companies

The writer looks at the way that two firms operating in the same industry compete. The two firms are Yum! Brands and Noodles and ... ...

The Importance of Branding in Marketing and Sales

The writer looks at how marketing takes place. The paper starts by defining marketing and the way that it supports sales. The defi... ...

Environment and Brand analysis for the Fisher & Paykel Dish Drawer

Drawer style dishwashers are a relatively new product being sold within the consumer dishwasher market. The paper starts by examin... ...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He... ...

The Body Shop; A Company Successful at Creating Partnerships

This 3 page paper looks at the Body Shop as an example of a company that has worked with employees and local communities in other ... ...

Statement of Purpose for Nursing School

In a paper of three pages, the author reflects on why she selected UCLA nursing school as her first choice. The author assesses s... ...

Coach Inc.

The writer looks at the Coach Inc., a company that is well-known for it’s’ design and retailing of high end bags. The paper presen... ...

Launching a New Product

This 4 page paper looks at questions concerning the launch of a new product. The first part of the paper looks at what considerati... ...

Brand Extensions

This 11 page paper looks at the use of brand extensions and how they may either endanger a brand or create opportunities for growt... ...