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Market Audit and Competitive Market Analysis: Brita Water Filter in Nigeria

The introduction of a product into a new market is best accomplished with adequate planning and research. The potential market, the competition and the political and economic realities of any potential country are to be considered. This 6 page paper addresses the concerns of the Brita Water Filter company out of Australia, which is considering the market feasibility of Nigeria. Considerations are dichotomized into product and market in order to facilitate a complete review. Bibliography lists 8 sources.


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Paper Information

  • Title: "Market Audit and Competitive Market Analysis: Brita Water Filter in Nigeria"
  • Filename: KTbrinig.wps
  • Pages: 6
  • Cost Per Page: $1.95
  • Subtotal: $11.70

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