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Term Papers 1 - 30

Building Customer Loyalty Through Loyalty and Reward Schemes

This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks ... ...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

This 18 page paper looks at how and why knowledge creation is important in the marketing environment. The paper shows how informat... ...

Shakespeare, Love, and Loyalty

In five pages this report examines the plays Love's Labor's Lost and A Midsummer Night's Dream in terms of William Shakespeare's d... ...

Southern Loyalty of General Robert E. Lee

In five pages this paper discusses the Southern loyalties that propelled Robert E. Lee to refuse President Abraham Lincoln's offer... ...

Loyalty of Employees

In eleven pages statistics are applied to better understand the significance of employee loyalty in a corporate setting with vario... ...

Loyalty in book Characters

Can the perfect ideal of loyalty ever be achieved? What is loyalty, how can you become loyal person? How do the people of today co...

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kriscopper88 Published on 02/28/1999 2059 Reads Literature

A Tale of Two Cities and The Princess Bride: Loyalty

In the novels A Tale of Two Cities and The Princess Bride the theme of loyalty is displayed throughout the stories. Dr. Manette...

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Yogi36 Published on 12/03/1999 2812 Reads A Tale Of Two Cities

Israel- Between two loyalties

Israel-The only Jewish country in the middle east and the world. I am- Ely Vidal- A jewish man and a citizen of Israel- can d...

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mr_vidal Published on 05/16/2004 1938 Reads Politics

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit... ...

Definition of Customer Loyalty

In four pages customer loyalty is defined and assessed with the emphasis upon the importance of trust. Five sources are cited in ... ...

Two Gentlemen of Verona by William Shakespeare and Loyalty

In five pages this play by William Shakespeare is analyzed in terms of the predominant loyalty theme. There are no other sources ... ...

Beyond Customer Satisfaction to Customer Loyalty by Keke Bhote

In ten pages the author's theories on how enduring success can be achieved by U.S. businesses are analyzed. There are no other so... ...

The Three Musketeers and Themes of Heroism and Loyalty

In six pages this paper considers the powerful themes of loyalty and heroism in this French novel classic and its contemporary soc... ...

As You Like It by William Shakespeare and the Theme of Loyalty

In 5 pages this paper examines the thematic emphasis upon loyalty in this popular William Shakespeare comedy in an examination of ... ...

Definition of Customer Loyalty Concept

Customer loyalty is the focus of this report consisting of four pages in which consumer motivations and how to keep them satisfied... ...

Royal Court Loyalty in The Man in the Iron Mask by Alexandre Dumas

In a paper that contains nine pages the argument is presented that the Musketeers were motivated to dethrone the tyrannical monarc... ...

Workplace Loyalty

In five pages this paper examines the issue of workplace loyalty within the context of a student supplied thesis regarding the imp... ...

Marketing Principles, Brand Loyalty and Globalization

Marketing principles that should be considered by any international marketer are duly noted. The research report reviews literatur... ...

Creating Customer Loyalty at Boots

The writer discusses the English chemist Boots and why the company has been so successful at creating customer loyalty through its... ...

Boots' Loyalty Care Effectiveness Assessment

In six pages the success of Boots' loyalty card program is assessed through two methods. Five sources are cited in the bibliograp... ...

Issues of Employment Learning and Loyalty

In eight pages this paper examines theories by Maslow, Mayo, and Taylor in a consideration of organizational loyalty and issues in... ...

Loyalty Schemes and Relationship Marketing

In six pages this paper discusses relationship marketing and the valuable tool of loyalty schemes in a consideration of the Air Mi... ...

Loyalty, Respect, and Responsibility as U.S. Army Values

In five pages this all important trinity of Army values are discussed. One source is cited in the bibliography.... ...

Sainsbury, Competition, and UK Supermarket Industry Loyalty

In thirty pages this paper discusses how J. Sainsbury can compete in the supermarket sector where consumer loyalty to other grocer... ...

Creating Loyalty in Airline Customers

Creating loyalty in a customer base can create a great deal of value of an airline. This 8 p page paper looks at how marketing dep... ...

Employee And Customer Loyalty at Federal Express

This paper examines the ways in which a large company, such as FedEx, can retain customer and employee loyalty in a highly competi... ...

Filial Loyalty and Confucianism

In five pages filial loyalty and its importance to Confucianism are discussed with a literature review providing an examination of... ...

Tesco Supermarkets and EDI Integration of Loyalty Cards

In seven pages this paper examines the hospitality industry in terms of the added supply chain value of loyalty card and EDI integ... ...

Corporate Loyalty and the Changes in Employer and Employee Relationships

This paper discusses changing relationships between employer and employee relationships in terms of corporate loyalty and their ef... ...

Company Loyalty and Whistle Blowing Issues

This paper assesses whether or not company loyalty is violated by whistle blowing in five pages. Five sources are cited in the bi... ...