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Term Papers 211 - 240

CUSTOMER SERVICE TRAINING AMONG RETAIL EMPLOYEES

presents a proposed customer-service training program for new retail employees. Issues discussed include needs assessments, types ... ...

Saks and Customer Service Enhancement

In nine pages the need for the Saks' department store to improve customer service is discussed. Twelve sources are cited in the b... ...

Airlines and Customer Satisfaction

In ten pages airlines and customer satisfaction are discussed in light of the number of formal complaints filed to the Department ... ...

Companies and Their Unique Methods of Customer Relations Management

In twenty five pages the Customer Relationship Management efforts of Webvan.com, Dickssupermarkets.com, HomeGrocer.com, Amazon.com... ...

Using a Customer Corridor to Retain Customers

Cadbury Schweppes is the case study used in this report consisting of fifteen pages in which the development of long term relation... ...

B2B and B2C Marketing: Similarities and Differences

This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business custome... ...

Problem Solution: Smith Systems Consulting

An 18 page paper discussing problem solution for a developing company. Currently it has no idea of what its ideal customer looks ... ...

4 Questions on Marketing Services

In six pages this paper considers 4 questions regarding services regarding Alitalia and the ways in which it has failed to keep up... ...

Creating a Fitness Center Information System

A 14 page paper discussing the current situation at City Fitness Center and offering a proposed information system that will bette... ...

Data Collection for PiggyBank

A 3 page paper discussing issues associated with gaining insight into preferences of customers of a retail bank. There are a numb... ...

Information Systems in Wireless Telephone Sales and Marketing

A 6 page paper discussing information systems' contributions to sales and marketing of wireless plans and devices. Information sy... ...

Creating the Fitness Center Information System

A 15 page paper discussing the current situation at St. Mary's Health and Fitness Center and offering a proposed information syste... ...

Marketing at Zappos.com

A 5 page paper discussing product positioning, competitive positioning, customer perceptions and distribution-channel analysis at ... ...

Direct Market Strategy Development for UK Company

In sixteen pages holistic methods and customer contract issues are among the topics discussed in a direct marketing strategy for t... ...

Marketing Communications Planning Suggestions

In four pages this paper discusses customer service or communications planning from a marketing perspective.... ...

Narcissistic Persona and Body Aesthetics

Ina paper consisting of twenty five pages changes in customer service are considered in this current literature overview that disc... ...

4 Articles on Purchase and Inventory Control Management Reviewed

In eight pages this paper discusses how efficiencies are created through the control of purchases and stock in a comparative analy... ...

Fakhrawi Bookshop in Bahrain's Marketing

In forty one pages the customer satisfaction of this Manama, Bahrain bookshop is evaluated in various topics of relevance that inc... ...

New Home Loan Program and Countrywide Financial

In ten pages Ameriquest Mortgage and Countrywide Financial websites are compared in a program identification and recommendation in... ...

Best E-Business Practices and Policies

In four pages eBusiness policies and practices are examined with examples of eBay, Dell, Amazon, and Barnes and Noble, and conside... ...

Dell Computer and a Change in Culture

Senge's systems view of organization is a strategy that could be adopted by Dell Computer in making itself more responsive to cust... ...

Internet Banking

In a paper consisting of ten pages Internet banking is examined from customer and banking perspectives and also considers how one ... ...

Review of Two Articles about Credit Unions

This 5 page paper discusses the possibility that a case before the Supreme Court could result in a tightening of the rules for mem... ...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa... ...

Software Testing Business

In ten pages this paper assesses the satisfaction of customers in this consideration of a software testing business in a discussio... ...

Balance Score-card Use in SMEs

This 6 page paper looks at the way balanced scorecards (BSC)have been used by small to medium sized enterprizes (SMEs) with great ... ...

Self Service Kiosks for Hotel Check-in and Check-out

A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select th... ...

IT's Quality Culture

A 6 page paper discussing quality in terms of project management, customer service and six sigma. It appears that quality issues ... ...

AT&T Employee Satisfaction

A 20 page paper. Once known for its excellent service, customers have been leaving AT&T in droves for years. Also, over the years,... ...

Consumer Behaviour and Marketing a Hotel

This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. ... ...