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Customer Relations Management and Seven Unique Companies

This 25 page report discusses six separate companies -- American Airlines, First Union, HP, Amazon.com, HomeGrocer.com, Dickssupermarkets.com, Webvan.com -- and their understanding, implementation, and enhancement of Customer Relationship Management or CRM efforts. Whether it is called customer relationship management, CRM, or just good business practice based on common sense, making customers central to immediate and long-term business action is on the rapid rise. Leading-edge companies the world over are recognizing that intimate, one-to-one relationships with their customers are critical to survival in our increasingly global and competitive marketplace. Bibliography lists 14 sources.


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  • Title: "Customer Relations Management and Seven Unique Companies"
  • Filename: BWcrm.wps
  • Pages: 25
  • Cost Per Page: $1.95
  • Subtotal: $48.75

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