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Term Papers 1 - 30

Can The Coffee Trade be Fair on Farmers?

Coffee is a popular drink, with the industry worth billions of dollars. The trade relies on exports from developing nations. The ... ...

Coffee Fair Trade

There are two different but related topics explained in this essay. The paper begins by explaining Mills' concept of private troub... ...

Starbucks Coffee Vs Caribou Coffee

A 4 page paper. This essay provides a brief background of each company and discusses some of the activities and strategies each us... ...

Fair Trade

A 4 page memo discussing fair trade as it relates to the international coffee industry. The concept of fair trade relative to sub... ...

Assessing Five Coffee House Websites

This 3 page paper compares and contrasts five websites for coffee houses, assessing the main purpose of the websites, how they com... ...

SWOT Analysis of Starbucks Coffee Corporation

In five pages Starbucks Coffee Corporation is the focus of this SWOT analysis. One source is cited in the bibliography.... ...

Dunkin' Donuts and Starbucks

In five pages this paper discusses Dunkin' Donut's entry into the coffee territory monopolized by Starbucks. Two sources are cite... ...

Strategic Communications at Starbucks

A 12 page paper creating a strategic communications plan focusing on research, action, communication and evaluation as they apply ... ...

Starbucks Ethics

This 8 page paper looks at the coffee chain Starbucks and assesses the degree to which Starbucks is adopting ethical values and bu... ...

Fair Trade In The United Kingdom

This 8 page paper begins a short explanation of what Fair Trade means and the purpose of Fair Trade. The essay discusses Fair Trad... ...

Starbucks Case Study

This 19 page analytical paper examines Starbucks, the well known international coffee chain. Based on a case study written in 1996... ...

The Application of Human Behavior Concepts at Starbucks

This 10 page paper looks at three concepts of human behavior in organizations; motivation, communication and power and considers h... ...

Case Study Analysis of Starbucks

In six pages this student submitted case study of Starbucks examines three possible future courses for this coffee conglomerate to... ...

Product Life Cycle Analysis of Starbucks Coffee

In three pages this paper defines marketing mix and product life cycle concepts in this assessment of Starbucks coffee with sugges... ...

Globalization Theories and China's Starbucks

In thirteen pages this paper discusses the Chinese cultural impact of Starbucks coffee's entrance into the market with product hom... ...

Corporate History and Mission Statements of Starbucks

In six pages this paper examines Starbucks' environmental and business business statements and also includes a corporate history, ... ...

McDonald's and Starbucks Coffee

In six pages this paper examines McDonald's efforts to carry Starbucks coffee in its fast food restaurants in a consideration of I... ...

Promotional Strategies of Starbucks

In seven pages this paper discusses coffee promotional strategies of Starbucks in a consideration that also includes corporate res... ...

Comprehensive Overview of Starbucks Corporation

In twenty five pages a comprehensive overview of the Starbucks coffee retailer is presented. Eight sources are cited in the bibli... ...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C... ...

Starbucks Advertising

This 7 page paper looks at a number of advertising issues for the coffee chain Starbucks. The company's position on the advertisin... ...

Analysis of Starbucks

In four pages the 2002 revenues of Starbucks are examines with 9 innovative organizational dimensions also applied to the global c... ...

Starbucks Coffee External Analysis

In five pages a Starbucks coffee retailer external analysis includes technological, poltical, legal, sociocultural, demographic, a... ...

Determining a Future Strategy for Starbucks

The writer examines the well-known coffee company Starbucks, there is an identification of the value discipline, generic strategy ... ...

Starbucks - Planning a New Product

The writer presents a plan for Starbucks to create and then lunch a new product in their coffee shops as a way of increasing reven... ...

A Product Expansion Plan for Starbucks

The writer presents a plan for Starbucks to introduce a new product, which would appeal to consumers who do not drink coffee. The ... ...

Relationships with Coffee Bean Growers

This essay discusses the relationship Starbucks has with their suppliers, specifically, coffee bean growers. The paper responds to... ...

PUTTING STARBUCKS IN INDIA: A BUSINESS PROPOSAL

Offers a business proposal for opening a Starbucks retail coffee shop in Mumbai, India. The proposal includes the rationale, audie... ...

Strategies Starbucks May Learn From

Starbucks face a number of challenges, the writer considers other companies that have faced similar challenges, and discusses the ... ...

Starbucks Strategies and Risks

The writer looks at a case study of Starbucks, the well-known coffee chain, identifying and discussing the organization and busine... ...