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Term Papers 61 - 90

Launching A New Grill

This marketing paper is a proposal the launch marketing campaign for a new cooking device; a new electronic double-sided grill, wh... ...

Development and Marketing of Flying Cars

The idea of a car that can transform into an airborne vehicle has been around for many years, the writer assesses the progress tow... ...

Marketing Cape Town to the Commercial Envitonment

The writer presents a proposal to be used to increase the number of conferences and commercial events that are attracted to Cape T... ...

The Marketing of the Melbourne International Film Festival

The Melbourne International Film Festival is utilized as an example to demonstrate the practical application of a number of market... ...

The Marketing of Real California Cheese

The writer examines a case supplied by the student and then gives responses to eight questions concerning the way that marketing t... ...

A Marketing Campaign to Encourage responsible Water Usage

The writer develops a marketing campaign to support responsibility water usage. The campaign is targeting children, based on tele... ...

Campaign to Increase Sporting Activity for Single Mothers

The paper presents an outline marketing campaign to increase participation in sport by single mothers. The campaign focuses on inc... ...

Marketing at Zappos.com

A 5 page paper discussing product positioning, competitive positioning, customer perceptions and distribution-channel analysis at ... ...

Branding for Sony in the International Environment

In order to develop an international brand strategy Sony need to consider the way they compete and their operations and how they c... ...

The Use of Sex in Marketing

The use of sexual images in marketing is not new, but the way in which they have become explicit and accepted is a relativity rece... ...

Marketing a Commodity; Coffee

This 3 page paper looks at the issues which need to be considered when marketing a commodity. Using coffee as an example the paper... ...

Internet Marketing of Nokia to Students

In twenty six pages this paper examines how to market Nokia cellular telephones and accessories to a student target market in a di... ...

Marketing of the United Kingdom's Thornton's Chocolate Manufacturer

In eight pages this paper examines Thornton's marketing approaches by utilizing SWOT and PEST analyses and offers effective market... ...

Internet Business Marketing

In five pages this paper examines marketing approaches for ebusiness in a consideration of Monster.com with Cyber Dialogue, SRI, a... ...

Research Proposal on Managing a Global Brand

This research paper offers a proposal that has as is goal discerning which approach is the most effective marketing strategy in te... ...

Article Review on Marketing and McDonald's

In four pages this paper discusses the marketing approaches adopted by McDonald's over the years and reviews an article regarding ... ...

Sun-o-Matic's Marketing Plan

In eight pages this paper discusses a new leisure item's marketing plan in a product description and market approach. Four source... ...

Computers and China

In five pages selling computers in China is considered in terms of such factors as market, marketing approaches, economy distribut... ...

Strategy of Coca Cola

The writer discusses Coca Cola covers their corporate alignment, marketing and how the company is funded. It also some strategical... ...

Putting Company Brands on the Internet

The writer evaluates the idea that a brand is the same no matter where it is found, and that no special theories need to be develo... ...

Music Industry Marketing

A 10 page preliminary examination of marketing music from the perspective of the artist. The paper discusses the music industry; ... ...

Research Diary Entries

This 12 page paper presents the way a research diary may be presented which records several stages undertaken when preparing a res... ...

Nestle's KitKat Candy Bar Marketing

In three pages this paper considers the two and four finger marketing of KitKat candy bars by Nestle in terms of the separate mark... ...

Soft Drink Market and Marketing Communications

In five pages this paper consists of 2 parts and considers soft drink markets and the creation of loyalty with the example of Peps... ...

Daewoo's Marketing in the United Kingdom

In eight pages this paper examines the integrated marketing approach Daewoo employed to gain a one percent share in the highly com... ...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo... ...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o... ...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl... ...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on... ...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat... ...