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Term Papers 1 - 30

How to Encourage Smokers to Give Up Smoking

This report style paper looks at the relationship of smoking with lung cancer including its’ prevalence and then at models of heal... ...

Two Topics, Self-Efficacy/Childhood Obesity

This research paper investigates two topics. The first topic discussed is self-efficacy and how it affects human behavior. The sec... ...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

This 4 page paper looks at the way the brand Coca Cola is marketed in the US and internationally identifying factors which influen... ...

If Marketing Aims to Meet Customer Needs Why are Customers Rights an Ongoing Issue?

This 10 page paper looks at the role or marketing and considers why, if marketing aims to meet customer expectation consumer right... ...

Comparing the Promotional Activities of Timex and Rolex

The writer looks at the way these two companies undertake promotion of their products using different mediums and the way sales pr... ...

Niche Businesses and Effective Social Media Marketing

In a paper of three pages, the writer looks at how social media can be used to market a niche business. The example of a log cabin... ...

Honest Tea Company

This 3 page paper takes a look at this company and its marketing approach. Corporate social responsibility is discussed. Bibliogra... ...

Measuring Value in Publicly Owned Organizations

The way that value is measured in firms usually focuses on financial or economic measures. This 8 page paper considers the measure... ...

Wall Street Journal and Marketing

In five pages this paper discusses Brian O'Donnell's approach to marketing and how to target specific markets. One source is cite... ...

Volkswagen and Ford in Foreign Markets

A 3 page paper comparing Ford's efforts in the UK and Volkswagen's approach to its new plant in Tennessee. It is Volkswagen that ... ...

Marketing Approaches and the Utilization of the Mass Media

This paper is presented in two sections. The first section considers the way that firms may adopt a marketing orientated approach ... ...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue... ...

Social Groups and Alcoholism Research

In fifteen pages this paper examines qualitative and quantitative research testing approaches regarding alcoholics as a social gro... ...

How And Why Pricing Affects Access

In A Social Health Care Marketing Context In social healthcare markets the basis of the service provision is need rather than abil... ...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success... ...

Harvard Business School Case Study of Heineken N.V.

In ten pages the global marketing approach of Heineken N.V. is the focus of the Harvard Business School case study that offers a b... ...

Marketing Lessons

The writer looks at tools and strategies which may be used when a teacher delivers a person on marketing. The general approaches u... ...

IBM Systems and Technology Marketing

This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not ... ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know ... ...

Developing a Marketing Plan for Viagra

The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and appro... ...

Marketing Issues for Banks

Written in four parts, this 18 page paper looks at several issues pertinent to the marketing of banks, such as the international b... ...

Advertising Creativity

In seven pages this exploration of advertising creativity in the marketing of products includes attention grabbing approaches. Fi... ...

Overview of the Fictitious Toyo Tire Company

In four pages the fictitious Toyo Tires is examined in terms of ethical issues, marketing approaches, opportunities, distributions... ...

Marketing and the Effects of IT

In eight pages this paper discusses how information technology has changes approaches to marketing. Seven sources are listed in t... ...

Geico Direct Marketing

In five pages this paper discusses Geico Direct in a consideration of its various strategic marketing approaches. There are no so... ...

Solar Energy Marketing for Domestic Use

In thirteen pages this paper examines the domestic marketing approaches to solar energy. Six sources are listed in the bibliograp... ...

New Business Planning

In eight pages this paper discusses an entrepreneurial approach to strategic market planning for a new business. Six sources are ... ...

“Out of this World Superplay Action!”: An Analysis of a 1990 Advertisement in “Boy’s Life” Magazine

A 5 page analysis of this ad by Acclaim Enterprises, Inc. This paper emphasizes the direct marketing approach. No additional so... ...

Turkey and the Marketing of Disposable Diapers

In five pages this paper examines how to approach U.S. disposable diaper marketing in a Turkish location. Nine sources are cited ... ...

Issues of Service Quality and the Marketing of Transportation Services

In four pages this paper discusses how various transportation services approach quality measurement and marketing differently. Si... ...