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Term Papers 181 - 197

Coca-Cola And Pepsi Advertising Influences Consumers

A 5 page paper that provides a general overview of these companies' advertising campaigns, including sponsoring events. The write ... ...

Inbound Logistics

A 5 page paper that begins by presenting Porter's generic value chain. The paper discusses inbound logistics, the relationship bet... ...

Toulmin Analysis of an Ad

A 4 page research paper that offers analysis of an Internet ad, Quick-Loss AcaiBurn, Secret of the Amazon, using Toulmin's analyti... ...

Atlantico Inc Case Study

This 5 page paper is based on a case study. Atlantico (a fictitious company) needs sales and budget projections for the next quart... ...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

Almost all companies will need to undertake some form of marketing in order to sell their products; if the consumer's do not know ... ...

Jones Oil Finance

A 6 page paper examining the wisdom of a company's purchase of an oil well. The paper assesses the net present value and modified... ...

Canada - Marketing Cases

A 10 page paper. This paper has three sections. The first section discusses demographic factors in Toronto, Canada as well as some... ...

Exchange Rate Management

An 8 page paper discussing the purchasing power parity (PPP) measure as used to compare movements of currencies on the world marke... ...

Marketing Case Study; Beauty Products (Singapore) Ltd and the S&S Skincare Range

This 20 page paper is based on a case study supplied by the student. Using marketing and related theories the writer examines the ... ...

Introduction To IT Questions

This 14 page paper is written in 3 parts. The first part of the paper defines a number of terms associated with the internet, word... ...

Consumer Behavior and the Luxury Fashion Industry

In fifty pages this paper examines the luxury fashion industry in a consideration of the industry itself, competition, 911 corpora... ...

Controversial Marketing's Uses and Value

In nineteen pages this paper discusses how controversial marketing is used in a Gucci case study with purchasing and marketing the... ...

Women Influenced by Shopping Malls

In five pages this paper examines how shopping malls influence women's retail purchases with a consideration of fashion and cosmet... ...

Yahoo! Value Chain Analysis

This 5 page paper reports and discusses some of many activities Yahoo! is involved in to develop a competitive advantage. Some ite... ...

Microsoft's Bid To Buy Yahoo!

A 9 page paper. On February 1, 2008, Microsoft sent an unsolicited bid to purchase Yahoo! This essay discusses the bid, the reacti... ...

Online and Print Marketing at Starbucks

This 4 page paper compares the online and printed advertisements of Starbucks, looking at what they communicate, the way they supp... ...

Consumer Behavior

This 4 page paper discusses some aspects of consumer behavior, such as the stages in the buying process beginning with the percept... ...