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Term Papers 61 - 90

Strategic Communications at Starbucks

A 12 page paper creating a strategic communications plan focusing on research, action, communication and evaluation as they apply ... ...

Corporate History and Mission Statements of Starbucks

In six pages this paper examines Starbucks' environmental and business business statements and also includes a corporate history, ... ...

The Application of Human Behavior Concepts at Starbucks

This 10 page paper looks at three concepts of human behavior in organizations; motivation, communication and power and considers h... ...

Marketing Coca-Cola's "Georgia" Coffee Drink

A 13 page marketing plan for the "Georgia" coffee drink. Popular in Japan, this plan addresses the needs of the US market. The p... ...

McDonald's and Its Marketing Tactics

This 3 page paper looks at both pricing and non-pricing strategies. The coffee market and burger wars are each referenced. Bibliog... ...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc... ...

A Look at Two Frivolous Legal Cases in the Media

Two well known cases are the widely publicized lawsuit against McDonald's when an elderly woman incurred burns from her steaming h... ...

Hypothetical Ethics Business Case

A company is planning their IPO but is facing numerous challenges due to location and world events. Using the scenario of a hypoth... ...

COFFEE INDUSTRY AND STEEP ANALYSIS

A STEEP analysis (social, technological, economic, ecological and political/legal) of the coffee industry. There are 5 sources lis... ...

Starbucks Strategies and Risks

The writer looks at a case study of Starbucks, the well-known coffee chain, identifying and discussing the organization and busine... ...

Strategies Starbucks May Learn From

Starbucks face a number of challenges, the writer considers other companies that have faced similar challenges, and discusses the ... ...

Starbucks Ethics

This 8 page paper looks at the coffee chain Starbucks and assesses the degree to which Starbucks is adopting ethical values and bu... ...

Global Expansion

This four page paper discusses global expansion for a hypothetical coffee house. The writer discusses multinational stakeholders, ... ...

Determining a Future Strategy for Starbucks

The writer examines the well-known coffee company Starbucks, there is an identification of the value discipline, generic strategy ... ...

Starbucks - Planning a New Product

The writer presents a plan for Starbucks to create and then lunch a new product in their coffee shops as a way of increasing reven... ...

A Product Expansion Plan for Starbucks

The writer presents a plan for Starbucks to introduce a new product, which would appeal to consumers who do not drink coffee. The ... ...

Article Review: Coffee and Diabetes Risk

In a paper of five pages, the writer looks at coffee and its influence on the risk of diabetes. Basic biological concepts are iden... ...

A Questionnaire to Assess Customer Needs and Satisfaction

The writer presents a questionnaire which may be used by a coffee shop or similar business to assess what customers want and to de... ...

Tort Reform and HBO's Hot Coffee

This essay addresses the issues associated with tort reform that are brought up by the HBO documentary "Hot Coffee." Five pages in... ...

Relationships with Coffee Bean Growers

This essay discusses the relationship Starbucks has with their suppliers, specifically, coffee bean growers. The paper responds to... ...

STAFFING ISSUES FOR A GOURMET COFFEE SHOP

Discusses human resources and staffing issues for a fictitious gourmet coffee shop in Washington, DC. There are 4 sources listed i... ...

Can The Coffee Trade be Fair on Farmers?

Coffee is a popular drink, with the industry worth billions of dollars. The trade relies on exports from developing nations. The ... ...

Coffee Fair Trade

There are two different but related topics explained in this essay. The paper begins by explaining Mills' concept of private troub... ...

Coffee Products in Europe

This paper reports various elements and aspects related to exporting ready to drink iced coffee into Germany. The paper provides t... ...

Design Logic in a Simple Coffee Shop

This paper considers how to address the problem of recycling in a corner coffee shop. The author employs communication, convention... ...

PUTTING STARBUCKS IN INDIA: A BUSINESS PROPOSAL

Offers a business proposal for opening a Starbucks retail coffee shop in Mumbai, India. The proposal includes the rationale, audie... ...

Ethical Analysis of Liebeck v. McDonald's

In fifteen pages this paper discusses justice principles and utilitarianism in an analysis of this 'spilled coffee' infamous case.... ...

Comparison Between Reduction of Symptomatic Gallstone Disease and Consumption of Coffee

In five pages an article that appeared in the Journal of the American Medical Association in June of 1999 reporting on research be... ...

Comprehensive Overview of Starbucks Corporation

In twenty five pages a comprehensive overview of the Starbucks coffee retailer is presented. Eight sources are cited in the bibli... ...

Eighteenth to Twentieth Century Puerto Rican History Essays

In eleven pages various essays regarding the history of Puerto Rico and its Caribbean role, coffee's eighteenth century economic i... ...