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Term Papers 1 - 30

Lenor Refill Package Harvard Case Study

In twelve pages this student submitted Harvard Case Study on the Lenor fabric softener by Proctor and Gamble and the environmental... ...

Marketing Expenditure Increases - A Proctor and Gamble Case Study

In five pages this report considers Harvard Business School Case Study 9 584 047 pertaining to P and G's light duty liquid deterge... ...

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma... ...

Michael & Evans Houseboat Holidays

This 8 page paper provides a case study analysis. A SWOT analysis in addition to an examination of the four Ps is included. Biblio... ...

Analysis of the Sullivan Ford Auto World Case

This well known case produced by Lovelock is evaluated with the use of the 8 Ps of marketing. There is one source listed in the b... ...

A Case Study of The Frigidaire Company

This paper provides a case study conducted by the student regarding Frigidaire's front-loading washing machine. The author exami... ...

Marketing Mix and its Importance

In nineteen pages this paper examines the 4 P's that represent the marketing mix in a consideration of its importance with a Hamle... ...

Case Study on Inclusion

In seven pages this case study focuses upon inclusion with observations of PS 131 Magnet School for the Performing and Visual Arts... ...

Case Study on Mary Kay

This six page research paper is on a case study about Mary Kay Cosmetics. The case study was provided by the student and it studie... ...

Data Use in CRM

A 3 page paper discussing the use of data in customer relationship management. Marketers and the marketing discipline devoted muc... ...

Marketing Mix of United Kingdom's Royal Mail

In eighteen pages this paper analyzes the Royal Mail of the UK in a marketing mix consideration that includes the 4 Ps and 7 Ps mo... ...

UK Ice Cream Market Analysis

In nine pages this paper examines a UK marketing strategy for a new low calorie ice cream in a consideration of the concepts of 4 ... ...

Addiction Theories, Definitions and Issues

This research paper, first of all, offers brief explanations for the following terms: he 5 P's of the medical model; the 6 P's of ... ...

DIALYSIS CENTER MARKETING PLAN

Presents a marketing plan for Wellness Ventures, a fictitious dialysis centers. The 4 Ps of marketing and 5 Ps of healthcare marke... ...

STRATEGY, MINTZBERG AND ANALYSIS

Analyzes strategy-as-practice and also Mintzberg's 5 Ps of strategy. There are 5 sources listed in the bibliography of this 7-page... ...

Tourism's 7 Ps

In six pages this paper applies the 7 Ps marketing mix to the tourism or travel industry. Seven sources are listed in the bibliog... ...

Marketing in Malaysia, Product, Price, Placement, and Promotion

This five page paper considers the so called 4 Ps of marketing as it is employed in Malaysia. Five sources.... ...

A Case Study of Federal Express

This paper presents a case study of Federal Express. The author discusses quality management, mission statements, and competition... ...

Employee Relations at Riordan

This 4 page paper looks at a fictitious case supplied by the student, considering some of the key components of a potential employ... ...

Tera Tech Case Study

This 4 page paper looks at a case study supplied by the student. Tera Tech has a product that has falling sales and needs to updat... ...

The Dick Grasso Pay Package Case

A 5 page paper. In 2003, Dick Grasso's compensation and retirement package became public and he was forced to resign because it wa... ...

Total Rewards v Traditional Approaches to Compensation

This 3 page paper compares and contrasts the advantages and disadvantages of an employer using a total rewards package compared to... ...

New York Stock Exchange and Dick Grasso

In eighteen pages Dick Grasso, NYSE chairman and CEO, is examined with the furor regarding his compensation package that led to hi... ...

Case Study Analysis of Millstone Packaging

In seven pages this student supplied case study discuss the changes Millstone Packaging has undergone regarding its process of pri... ...

How and Why Marketing Is Important for Turk Heavy Transport

The paper is based on a case study supplied by the student. THT is a logistics company based in Bahrain, with a goal of increasing... ...

Employee Benefits Package Sample

In eight pages this paper presents a management and nonmanagement employee benefits package in a sample that includes employee dis... ...

Why Has Packaging Become Such A Significant Part Of Marketing Activity?

This 3 page paper looks at why packaging is so important in marketing terms, issues such as customer perception and image are cons... ...

Compensation of Employees at Wal Mart

In eight pages this paper discusses the compensation package and benefits enjoyed by Wal Mart employees. Four sources are cited i... ...

Small to Medium Sized Employer's Fictitious Compensation and Benefits Package

In twelve pages this fictitious compensation package examination includes such benefits as pensions, profit sharing, and pay. Six... ...

Employee's Severance Package Request

In five pages this paper discusses a fifteen year middle management employee's company request for a severance package. There are... ...