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Term Papers 151 - 180

Erik Erikson on Marketing

In three pages this paper examines how McDonald's can appeal to older consumers through marketing with an application of the 8 dev... ...

An Article on End of Life Preferences Critiqued

In ten pages a 2003 article by McDonald et al involving a research study on preferences for ending one's life is summarized and cr... ...

Toy Safety and the Fast Food Industry

In three pages this paper examines the fast food industry's practice of including children's toys with meals in the form of a lett... ...

HRM Model of Guest's

In six pages the HRM model of Guest's including high quality workforce, high workforce adaptability and flexibility, high organiza... ...

Characteristics and Skills of Global Economy Management

In five pages the challenges of globalization are considered in this examination of various issues multinational corporations like... ...

Expansion and Strategic Choices

In eleven pages this strategic choice case analysis features McDonald's and whether or not expansion is in its best corporate inte... ...

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont... ...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv... ...

Local Cultures and Negative Product Branding Impacts

In five pages this paper examines the negativity the branding of such corporate giants as Nike and McDonald's has on global compet... ...

Questions on International Accounting Answered

In twelve pages various international accounting questions consider GAAP accounting policies of the UK and their impact upon Signe... ...

Marketing Audit and New Product Marketing

In twelve pages this paper considers a McDonald's vegetarian alternative in a discussion of how a marketing audit would be used to... ...

Assessing a Potential Price for an Equities Future Contract

This 3 page paper considers how an investor can determine at what price they will be prepared to buy an equity futures contract. T... ...

ADA Standards & A Local Restaurant

A 3 page research paper in which the writer visits a McDonald's restaurant in order to determine if the facility meets the requir... ...

Operations Management; Recruitment Process

This 7 page paper considers the recruitment process. The paper starts with some background on a company, McDonalds, is chosen as a... ...

Essential Strategies

For any company to be successful the firm needs to identify its’ key success factors and develop strategies to ensure that it sati... ...

Assessing a Capital Project

This 4 page paper looks at some of the issues that need to be considered when assessing a capital investment. The paper uses the e... ...

Budgeting

This 6 page paper examines budgeting and budgeting procedures in an organization. McDonalds is used as an example where there is b... ...

The Caux Round Table Principle Of Ethics

5 pages in length. Ethics may be an intangible commodity in the business sector, but it is as vital a component of commerce as an... ...

Reviving and Re-launching Wendy's

This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing po... ...

Culture within an Organization

The 3 page paper looks is a well-known company; McDonald, and assesses the coach which may be present in individual restaurant. Th... ...

Market Research

This 4 page paper answers 4 questions concerning market research. The first looks at a case provided by the student; Santa Fe Gril... ...

Analysis of Starbucks

This 5 page paper examines Starbucks, the paper starts with a general overview of the form and its performance and then looks at t... ...

Various Business Education and Business Topics

In nineteen pages and 2 parts this paper discusses Dell, Gap, Sears, and McDonald's in terms of competitive advantage and also how... ...

Questions on Readings

A 5 research paper that addresses various questions, articles and readings that pertain to anthropology and ethnography. Topics ad... ...

Starbuck's; What Can They Learn From Other Companies?

This 7 page paper looks at strategies used by 5 different companies and considers how lessons from those strategies may be utilize... ...

The Success of KFC in China

This 17 page paper examines the reasons behind the high level of success that Kentucky Fried Chicken (KFC) had found in the Chines... ...

Corporate Social Responsibility

This 4 page paper is written in two parts. The first part of the paper compares and contrasts the approaches towards corporate soc... ...

Global Expansion of Largest Fast-Food Restaurant

The old adage of thinking globally and acting locally is one that McDonald's had to take to heart. To succeed in foreign countries... ...

Strategies Starbucks May Learn From

Starbucks face a number of challenges, the writer considers other companies that have faced similar challenges, and discusses the ... ...

The Theory and This of Recruitment and Selection- A Learning Log

The writer presents an example of a learning log correlated in the study of recruitment and selection processes. Utilizing the exa... ...