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Term Papers 121 - 150

Environmental Influences on McDonald's

The writer looks at a range of influences that impact on the way that McDonald's develop strategy and manages operations. The pap... ...

Assessment of McDonalds

The business position of this well known fast food chain is first examined using a SWOT analysis. This is followed by an assessmen... ...

India and McDonalds - Exploring Multinational Markets

In a paper of four pages, the writer looks at McDonalds and its expansion into foreign markets in India. This is used to illustrat... ...

McDonalds in India - Survey Development

In a paper of three pages, the writer looks at surveys and their construction and use in market. McDonalds India provides a case s... ...

Ad and PowerPoint for McDonalds India

In a paper of three pages, the writer looks at India McDonalds. The marketing of a new sandwich is documented in PowerPoint notes,... ...

McDonalds and Their Strategy

The writer examined McDonalds. looking at the firm in the context of different business ideas. The first section considers the in... ...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces... ...

1998 to 2002 McDonalds' Financial Analysis

In ten pages this time period is used to conduct a ratio financial analysis of McDonalds. Seven sources are listed in the bibliog... ...

A Case Study in McDonald's

In a paper consisting of 6 pages the background of McDonald's is discussed such as its background, philosophies and basic concepts... ...

MCDONALD'S AND BURGER KING AND MARKETING

This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are b... ...

MCDONALD'S -- AN INTERNATIONAL ANALYSIS

This 7-page paper gives an international view of McDonald's, and talks about its product, capabilities and what can be done to imp... ...

The Marketing of McDonald's

This 4 page paper looks at the way the McDonalds have managed their marketing and marketing mix. Using a model of 4 P’s the compan... ...

Communication of McDonald's

This 8 page paper looks at the way in which McDonald’s communication with its’ target audiences. The company is considered using G... ...

CAN MCDONALD'S BE AN ETHICAL ORGANIZATION?

Discusses whether McDonald's Corp. behaves ethically, based on the products it manufactuers and sells (unhealthy fast food). There... ...

SEXUAL HARASSMENT: FAIRLEY V MCDONALD'S

Examines the legal case, Fairley v. McDonald's Corp. Issues discussed include harassment claims, Title VII processes and sexual ha... ...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a... ...

Product Placement and Job Design of McDonald's

In seven pages and 2 parts this paper examines McDonald's job design in an application of the 5 core dimensions by Hackman and Old... ...

Fast-Food Global Expansion

This paper discusses a cultural challenge McDonald's had when opening a new restaurant in Israel. The situation is reported, inclu... ...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ... ...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ... ...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p... ...

Promotion and Pricing in the Fast Food Industry

In seven pages fast food promotion and pricing are discussed in an examination of McDonald's and Wendy's. Six sources are cited i... ...

Globalization's Pros and Cons

In three pages this paper discusses how McDonald's has played a negative role in globalization in this assessment of its pros and ... ...

India Business Practices

In ten pages the India business market and its practices are discussed particularly as they relate to Americans who conduct busine... ...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie... ...

How To Successfully Franchise in East Asia

In moving to a global franchise model, American companies face a number of critical factors. This paper looks at Marriott Hotels, ... ...

Attitudes of the Public and the Impact of Advertising

In four pages this paper examines McDonald's and Microsoft's XBox in this consideration of how advertising influences public attit... ...

Human Resource Management and the Effects of Company Strategic Choices

In three pages this paper examines how employees were culturally affected by the European strategy choices of McDonald's in this b... ...

External Environmental Factors and Marketing

In five pages Wal Mart, McDonald's, and Nike are examined in a consideration of the national and international marketing impact of... ...

Japanese Expansion of Krispy Kreme Doughnuts

In eight pages the global expansion of Krispy Kreme is discussed with a potential McDonald's and Krispy Kreme partnership in Japan... ...