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Term Papers 1 - 30

Investment Potential Represented by the McDonald's Corporation

In eight pages this paper evaluates the financial potential of McDonald's and concludes that it represents a sound investment. Si... ...

Social Environment at McDonald's Qualitative Analysis

In this paper consisting of five pages qualitative research of social environment is considered and then applied to the McDonald's... ...

McDonald's Restaurants and the Unity Temple of Frank Lloyd Wright

The similarities and differences between these structures are discussed in five pages. Four sources are cited in the bibliography... ...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo... ...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of... ...

Pros and cons of McDonalds

McDonalds: Welcome sign in the high street or a place to avoid? In this essay I will be discussing the pros and cons of fast fo...

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girlschreud Published on 03/17/2001 4662 Reads Social Issues

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin... ...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi... ...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in... ...

Russ McDonald's 'Presentational Theater' and William Shakespeare's Coriolanus, Hamlet, and Othello

This paper consists of five pages in which Russ McDonald's 'presentational theater' theory is used to analyze illustrations from S... ...

Distribution and Environmental Issues of the EU and McDonald's

In ten pages this paper examines how the European Union's environmental protection and distribution requirements impacts upon McDo... ...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree... ...

McDonald's and Founder Ray Kroc

In two and a half pages this paper discusses the fast food industry impact of Ray Kroc and McDonald's. Six sources are cited in t... ...

Changing Times and How McDonald's Changes With Them

In six pages this paper discusses how McDonald's business plans enable it to keep pace with the constantly changing times. Five s... ...

McDonalds and 2001 and 2002 Financial Performance

In four pages the fast food industry is considered in an examination of McDonalds' financial performance during this time period w... ...

2003 McDonald's Marketing

In ten pages this paper examines the 2003 marketing efforts of McDonald's through SWOT and PEST analyses, and Porter's Five Forces... ...

Ethical Analysis of Liebeck v. McDonald's

In fifteen pages this paper discusses justice principles and utilitarianism in an analysis of this 'spilled coffee' infamous case.... ...

McDonald's and Starbucks Coffee

In six pages this paper examines McDonald's efforts to carry Starbucks coffee in its fast food restaurants in a consideration of I... ...

Visual Image Campaign of McDonald's

In three pages this paper examines McDonald's approach to corporate image in a consideration of replacing NBA star Kobe Bryant wit... ...

Competitive Advantage with Regard to McDonald's and Wendy's

This 6-page paper discusses whether Wendy's or McDonald's has a competitive advantage. The writer bases the discussion on financia... ...

American Cultural Icon McDonald's

In three pages this essay examines how the McDonald's fast food chain has come to represent the culture of America. Four sources ... ...

Wendy's, McDonald's and Fast Food Marketing

In twenty nine pages these fast food giants and the marketing challenges that confront them are examined. Sixteen sources are cit... ...

Fall on Your Knees by Ann Marie McDonald and Multiculturalism

In five pages this paper examines one of the book's passages and analyzes it with regards to multiculturalism. One source is cite... ...

McDonald's Marketing Analysis

In ten pages this paper presents a marketing analysis of McDonald's and includes the 4 P's and a SWOT analysis. Ten sources are l... ...

McDonald's Human Resource Management Strategy

In eighteen pages McDonald's HRM strategy is assessed in a discussion of job design, planning, motivation and rewards systems, and... ...

McDonald's and Current Marketing

In five pages this paper examines McDonald's current 'healthy' advertising campaign in a consideration of life cycle of products; ... ...

McDonald's and Problems with Marketing

In eight pages this paper recommends some solutions to the marketing problems of McDonald's particularly in the Middle East region... ...

Organizational Systems of the McDonald's Fast Food Chain

In seventeen pages this paper examines McDonald's in terms of its organization, fast food impact upon the beef industry, globaliza... ...

Brand Analysis of McDonald's

In five pages this paper on the fast food industry assesses the McDonald's brand, considers public relations problems, and discuss... ...

Global Corporate Analysis of McDonald's

In eleven pages a global corporate analysis of McDonald's includes Porter's Five Forces Model, SWOT, PEST, and Ansoff's growth mat... ...