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Term Papers 1 - 30

Currency Risk Management at McDonald's

A 5 page paper discussing McDonald's approach to currency risk management for its international operations. McDonald's finances i... ...

HOT COFFEE, MCDONALD'S AND ETHICS

the ethics of the case of McDonald's and Stella Liebeck, who spilled hot McDonald's coffee in her lap and received a huge award fr... ...

McDonalds in China

This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive a... ...

McDonalds SWOT and Strategy

This 5 page paper is written in three parts. The first part of the paper is a SWOT analysis of McDonalds, looking at the strengths... ...

McDonald's Pricing

A 4 page paper discussing the relationship of McDonald's pricing and competitive advantage. In the 2008 recession, McDonald's lea... ...

Currency Hedging

This 7 page paper discusses at currency hedging, defining what it is and looking at how it is used and the way that currency hedgi... ...

Currency Swaps and the Swap Network

This 4 page paper is written in two parts. The first part looks at currency swaps, why and how they are used and why a company may... ...

Management of Exchange Rates

In nine pages this research paper considers the management of exchange rates and includes such relevant issues as rate options, fo... ...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree... ...

Wendy's, McDonald's and Distribution Channel Development

In six pages the distribution channel development of fast food giants McDonald's and Wendy's are assessed with the conclusion that... ...

McDonald's And Obesity

An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws abou... ...

McDonald's SWOT Analysis

A 4 page paper. The writer comments on the status of McDonald's and its change in strategy. The SWOT includes reports for strength... ...

McDonald's Corp. Strengths And Weaknesses

A 6 page paper that discusses the strengths, such as brand equity, and weaknesses, such as not responding to trends in a timely ma... ...

Fast-Food Global Expansion

This paper discusses a cultural challenge McDonald's had when opening a new restaurant in Israel. The situation is reported, inclu... ...

Assessing McDonalds Marketing Communications in an Ethical Context

McDonalds may be argued as being a controversial company in market terms. Assessing the marketing communications reveals a high le... ...

McDonald's Adjusts for Foreign Countries

As McDonald's expanded into more and more foreign markets, they found that they had to change their operational procedures, more s... ...

The Effectiveness of McDonald's Advertisements

The writer uses the example of the advertisement for McDonald's showing in Australia, to examine how and why the marketing of McDo... ...

Logistic Management at McDonalds

McDonalds places a high level or reliance and has made larger investments in logistics management. This 13 page paper looks at the... ...

The Performance and Strategy of McDonalds Indian Operations

McDonalds entered the market in India in 1996, following a long period of preparation. In order to succeed in the market a the fir... ...

The Practice of Supply Chain Management and Logistics Management at McDonald's

McDonald's is a global organization, with a fast turnover of products. For this type of organization it is essential that the supp... ...

Questions on Currency Exchange Rates

The writer answers questions set by the student concerning currency exchange rates. The writer starts by looking at the potential... ...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ... ...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ... ...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p... ...

1998 to 2002 McDonalds' Financial Analysis

In ten pages this time period is used to conduct a ratio financial analysis of McDonalds. Seven sources are listed in the bibliog... ...

ACCOUNTING CYCLE OF MCDONALD'S CORP.

This 3-page paper goes through the steps of an accounting cycle using McDonald's purchase of potatoes. Bibliography lists 1 source... ...

MCDONALD'S CORP. AND ENVIRONMENTAL POLLUTION

Discusses McDonald's and what it's doing about environmental pollution. There are 8 sources listed in the bibliography of this 7-p... ...

MCDONALD'S STRATEGY FOR SUCCESS

Covers questions from the case study "McDonald's Strategy for Success." There are 5 sources listed in the bibliography of this 4-p... ...

MCDONALD'S AHD HUMAN RESOURCE MANAGEMENT

Discusses some of McDonald's human resources practices, such as leadership advancement. There are 3 sources listed in the bibliogr... ...

MCDONALD'S IN THE NEW MILLENNIUM

This 3-page paper answers questions about McDonald's operations and marketing strategies, as well as the restaurant chain's streng... ...