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Term Papers 2041 - 2070

Business and Free Trade

A 3 page paper considering whether business would choose the free market or a managed economy in the case of a global crash and th... ...

Strategy at and for General Motors

An 11 page paper reviewing GM's current (2006) position in its industry; its financial position; and market trends. GM has only a... ...

Definition and Explanation of Economic Concepts

In four pages real and nominal rates of interest, Keynesian liquidity preference, security price establishment through market sett... ...

Case Study of the Stryker Corporation

In ten pages a student submitted case study on the Stryker Corporation is presented and includes such topics as market and product... ...

Cadbury

This 33 page marketing paper looks at the confectionary company Cadbury PLC. The writer looks at the industry and the company, dis... ...

Themes Related to Competition

In a paper of five pages, the author reflects on the findings in the current literature on marketing and competition. The concepts... ...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand... ...

Game Theory for a New Entrant

The writer looks at how a company considering entering a new market which is an oligopoly may be able to use game theory to asses... ...

Planning a New Product Launch

The writer proposes the launch of a new and innovative product; a new installation system that allows solar panels to be installe... ...

Assessment of Russia as an Expansion Target for Louis Vuitton

Louis Vuitton, a luxury brand, will assess markets before making a decision to enter those markets. The writer looks at the genera... ...

Strategic Plan for Miller Lite

Miller and Coors were immigrants searching for success in beer brewing and they found it. They only merged in 2010 and wound up c... ...

Analysis of the iPod and Its Position

The writer uses a SWOT analysis framework in order to examine the position of the iPod and identify relevant strengths, weaknesses... ...

EXAMPLE OF PRICING, COMMUNICATIONS AND DISTRIBUTION PLAN FOR AN APARTMENT DEVELOPER

Presents a distribution, marketing communications and pricing marketing plan for a fictitious apartment developer, Housing4All. Al... ...

Nokia

This 15 page paper examines Nokia in 2007 and the challenges it faces in its home markets. The paper gives a background to the dev... ...

Will Fresh and Easy be a Success?

Tesco, the dominant UK grocery chain entered the US market with the launch of the Fresh and Easy chain. By June 2009 there were 11... ...

The Problems at Segway

This 4 page paper looks at the marketing of Segway, using marketing theory the marketing strategies are examined and areas where p... ...

Dyson’s US Strategy

The writer looks at the strategy that Dyson have used when entering the market in the US focusing on the chosen distribution strat... ...

Advantages and Disadvantages of Blue Ocean Strategy

Red ocean strategies are seen where there are existing markets, whereas blue ocean strategies are seen with the creation of new ma... ...

Plan to Increase Business for Dubai Internet City

The writer presents a marketing plan that could be used to promote Dubai Internet City as a business location, the paper starts by... ...

The Performance and Strategy of McDonalds Indian Operations

McDonalds entered the market in India in 1996, following a long period of preparation. In order to succeed in the market a the fir... ...

Kone Launch of the MonoSpace in Germany

This 8 page paper is based in a case study supplied by the student. Kone is an elevator manufacturer who have developed a new type... ...

Competition and Concentration

This 3 page paper considers whether or not a market with a high level of firm concentration will have anti competitive characteris... ...

Apple’s iPad

The writer looks at the iPad concept and the potential market it may appeal to. Looking at both the size and the characteristic of... ...

Assessment of GE Netcom

The writer examines a case supplied by the student looking at the global headsets market and the position of GE Netcom, follower t... ...

Fair Trade Goods and Consumer Purchases Patterns

In recent years there has been an increased demand for fair trade goods. The writer looks at why this trend may be taking place th... ...

Analysis and Advice for Omnitel Pronto Italia

The writer examines a case study which has been supplied by the student, which looks at the position of this Italian cellular tele... ...

Expansion Plan for Tim Horton

The writer presents a proposal for Tim Horton to undertaken international expansion strategy into the Indonesian market. The marke... ...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a... ...

The Basic Elements of Labor Economics

The paper is written to introduce the student to the basic concepts of economics as they are applied to the labor market, examinin... ...

China As a Business Destination for a US Logistics Company

The writer present a proposal for a distinct company operating within the United States and Canada to set up a new route to China ... ...