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Term Papers 2011 - 2040

City Marketing Planning

In five pages this paper considers the example of Brussels in a case study of how to develop a city marketing plan with various re... ...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev... ...

Online Jewelry Company Marketing Plan Development

In five pages the ways in which an online jewelry store would be marketed are discussed along with considerations and success stor... ...

Istanbul Stock Market Fortunes

In nine pages the stock market of Turkey is examined in terms of history and upswing during the past ten years and the impact of t... ...

Nike Golf Balls' Marketing Plan

In eleven pages this paper examines the history and future prospects of Nike Golf Balls in a marketing plan that includes the role... ...

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ... ...

Financial Market Impacts of the Euro and the EMU

In eighty pages this paper examines the European Monetary Union inception, the embracing of the Euro universal currency, and how e... ...

Financial Market Impact of the Euro and the European Monetary Union

In ninety eight pages this paper examines how global financial markets have been impacted by the Euro currency in this background ... ...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa... ...

The Gap and Marketing Directions

In sixteen pages this paper examines the post 2000 marketing directions of Gap, Inc. in a discussion of redeveloping customer focu... ...

NASDAQ Market Failure

This paper examines the elements that led to the NASDAQ market failure in New York. The author also provides a case study of Amaz... ...

Expanding SunPower to Brazil and United Arab Emirates

This 15 page paper looks at the potential markets of Brazil and The United Arab Emirates as potential new markets for SunPower, a ... ...

AIBO in the US

This 8 page paper looks at the problems that Sony have had in launching AIBO in the US market. The paper considers why there may h... ...

Reviving and Re-launching Wendy's

This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing po... ...

Breathe Right Strips Case Study

This 4 page paper looks at marketing case study supplied by the student. The case considers the way that CNS has marketed Breathe ... ...

Planning for Ikea going into Egypt

This 8 page paper looks at marketing issues that would be important to Ikea if they were looking at entering the market in Egypt. ... ...

Developing A New Branding Strategy for A Fashion Firm

This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target marke... ...

McDonalds in Ireland

This 17 page paper examines the marketing strategy of the fast food chain McDonalds in Ireland. The paper gives some background to... ...

International Expansion for Drambuie

This 10 page paper looks at the way a company can plan and undertake expansion. The way that target markets can be identified is c... ...

Advertising Results by BT Broadband

This five page paper deals with BT Broadband and their mass marketing techniques. It discusses the type of consumer marketing and ... ...

The Viability of a New Type of Smartphone

The writer considers a potential new design of smartphone and determines whether or not a firm which already operates in the commu... ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi... ...

Real Time Speech to Speech Translation Devices

The writer looks at the market for real time machine translation services, which can take the place of a human translator. The pap... ...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl... ...

Data Use in CRM

A 3 page paper discussing the use of data in customer relationship management. Marketers and the marketing discipline devoted muc... ...

Knorr Packet Soup in Ireland

This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy... ...

Introducing TiVo

When a product is introduced into the market it is important that the marketing reflects the benefits that it will create for cons... ...

Coca-Cola and Pepsi - Cola Wars

The paper is based on a case study which looks at the way in which these two major drinks companies have competed for market share... ...

Plan For International Expansion for a Pasta Business

The writer looks at a young business producing pasta which wishes to expands into either Germany or the United Kingdom. The two m... ...

Business Plan; Groovy Rags

This 16 page paper is a business plan for the opening of a new up market boutique in Manhattan, New York. The paper gives a outlin... ...