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Term Papers 1981 - 2010

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's... ...

Market Economy Perceptions

In fifteen pages this paper examines the views of economists including Ollman and Baumol, Schotter, and Friedman in a discussion o... ...

Stock Market Examination Through Various Indices

In six pages this paper discusses how Charles Dow began the process of stock market examination through an index in the 19th centu... ...

Rexall Sundown Management and Marketing

In eight pages this paper considers current and future growth outlooks for Rexall Sundown as management must ensure vision and exp... ...

American Express' Marketing Strategy

In five pages this paper examines American Express' marketing strategy with its Visa competition and legal issues among the topics... ...

Overview of the Commodities Market

In thirty two pages this paper examines the development of the commodities market with actual and futures separation, trading of v... ...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue... ...

Marketing Strategies for Johnson and Johnson Company

In five pages this paper considers Johnson and Johnson from a global perspective and also discusses some strategic marketing alter... ...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ... ...

Mass Customization Market Strategies

This paper provides a definition of mass customization as well as a description of its benefits. This five page paper has four so... ...

Financial Analysis and Stock Markets

In twelve pages this paper answers questions regarding hedging, bonds, and the stock market as each relates to ASDC Telecommunicat... ...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ... ...

TWA, Finance, Marketing, and Management

In eight pages this paper examines the management, marketing, and financial performance of this airline in a consideration of prob... ...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys... ...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast... ...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg... ...

An Article on Perfect Competition versus Market Power Reviewed

In three pages the market power and perfect competition industry structure forms are discussed and then applied to an article deta... ...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe... ...

Pediatric Home Health Care Services Marketing

In three pages this report examines pediatric home health care services and how they may be successfully marketed and promoted. F... ...

Financial Markets and Coca Cola

In sixteen pages the financial market is generally considered with the focus then shifting to Coca Cola with value line informatio... ...

Morocco's CasaComputer Marketing

In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid... ...

Stock Market and Biotech Companies

In six pages good stock investments in terms of biotechnical companies are examined with a synopsis of ten companies presented alo... ...

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and... ...

Three Books on Marketing Compared and Contrasted

This research report looks at three books, one of which is Ogilvy on Advertising. Another is called Market Segmentation and the th... ...

Small Microbrewery Startup Business's Marketing Plan

In seven pages this paper examines a new microbrewery's marketing plan that includes a product introduction, life cycle of the pro... ...

Market Proposal - Launching a Triad Hallmark Store

This 10 page paper outlines a marketing proposal for the business planning and launch of a Hallmark Crown Store affiliate. The pap... ...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ... ...

Cima Mountaineering Hiking Boots Marketing Decisions

In ten pages this paper discusses marketing hiking boots that are high quality in this consideration of Cima Mountaineering which ... ...

Chinese Marketing of QUALCOMM's CDMA

In nineteen pages this report examines San Diego's QUALCOMM and considers how to market its Code Division Multiple Access wireless... ...

An E-Commerce Marketing Plan

A paper presenting a marketing plan for a chiropractic consortium's website. The author includes such topics as: competition, e-co... ...