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Term Papers 1951 - 1980
A 3 page paper that begins with an introduction to marketing and discussing marketing as it specifically applies to tourism, inclu... ...
This 3 page paper is written in two parts. The first part looks at how a company might decide to market a new product by consideri... ...
This 7-page paper focuses on the similarities and differences in marketing between Burger King and McDonald's. Also included are b... ...
A 4 page paper discussing 2 articles from late 2007, each of which addresses developments in the mortgage market following the fal... ...
This 12 page paper is a marketing plan for a new type of remote control; a remote-controlled that be used for all types of product... ...
This 5-page paper explores the tasks and duty of a marketing director and discusses appropriate rewards, compensation and goal-set... ...
This 4 page paper looks at the way the McDonalds have managed their marketing and marketing mix. Using a model of 4 P’s the compan... ...
This 7 page paper looks at Nintendo and their marketing of the Wii games console. The first part of the part discusses the marketi... ...
An 8 page paper including an annotated bibliography. The writer begins by explaining what a market economy is and some of the char... ...
This 9 page paper looks at the value of Unilever segmenting the Brazilian laundry powder market before targeting the low income se... ...
A marketing overview for the fictitious Phatcat Flavors beverage. The paper covers product overview, target demographic and distri... ...
Provides an overview of DaVita Integrated Kidney Care, its mission statement, and whether it has federal or state-mandated restric... ...
Examines the microeconomic concept of perfect competition by taking a look at the bottled water market. The analysis focuses on Ne... ...
Examines potential marketing tools to be used in promoting a palliative care center in Fort Worth, TX. There are 3 sources listed ... ...
Presents a marketing plan for Wellness Ventures, a fictitious dialysis centers. The 4 Ps of marketing and 5 Ps of healthcare marke... ...
Focuses on Nike's marketing strategies, as well as changes in the athletic footwear/clothing industry. Also includes a brief analy... ...
Examines the brand strategy, market segmentation and competition for the Ritz-Carlton hotel chain. There are 6 sources listed in t... ...
Provides an overview about Southwest Airlines' marketing and pricing strategies, and answers questions about differentiation and i... ...
Presents a marketing mix (product, price, placement, promotion) for Women on the Go, a fictitious, online company geared toward af... ...
Outlines Unilever's marketing strategies for Axe, a male grooming brand, and Dove, personal-care products geared toward women. The... ...
Discusses the use of social media as a marketing tool to youth and young adults. The Spotify Wrapped campaign is discussed. There ... ...
Model marketing plan for a commercial real estate brokerage company in West Texas. Included are environmental analyses, mission st... ...
A marketing plan for a fictitious housing developer, Housing4All, which provides workforce housing. The paper includes a mission s... ...
Presents an overview of branding strategies and target markets for the fictitious Housing4All apartment developer. The paper also ... ...
Transfer printing uses in textile and other types of markets are considered in a paper consisting of five pages. Eight sources ar... ...
In sixteen pages this paper examines how to market cellular telephones in a region like Bolivia that does not even have complete s... ...
In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu... ...
In five pages this paper examines how marketing makes uses of color selection in order to generate emotional reactions or as a way... ...
In ten pages this paper assesses the marketing approaches of America Online in a consideration of its current operating and financ... ...
In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David... ...