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Term Papers 1801 - 1830

SOUTHWEST AIRLINES AND MARKETING

Discusses how Southwest Airlines approaches marketing and some of the challenges it faces as it changes its orientation. There are... ...

How Should Tesco Develop their United Kingdom and United States Markets?

The paper is a full length dissertation including simulated primary research investigating the way that Tesco should develop a uni... ...

FEDERAL OPEN MARKET COMMITTEE AND PRICE STABILITY

Discusses the Federal Open Market Committee, price stability and the GDP. Also discussed is the current FOMC decisions. There are ... ...

The Marketing of Real California Cheese

The writer examines a case supplied by the student and then gives responses to eight questions concerning the way that marketing t... ...

APPLE PRODUCTS/MARKETING SCENE

This 3-page paper provides an example of an article for the publication Marketing Scene about Apple Inc.'s target marketing effort... ...

EDUTOT - INTERNAL MARKETING PLAN

An example of an EduTot marketing plan for Morocco. There are 3 sources listed in the bibliography of this 8-page paper.... ...

A Comparison of Timex and Rolex from a Marketing Perspective

The writer looks at the way in which two companies in the same industry deal with very different segments of the market. The write... ...

Reflection on Experiences as a Marketing Intern

Using information supplied by the student the writer presents an example of reflective writing reviewing the marketing experiences... ...

Measuring Risk in Financial Markets

The writer discusses a range of tools and approaches that firms may use to assess risk associated with activities capital markets.... ...

An Overview of Integrated Marketing Communications

In a paper of seven pages, the writer looks at integrated marketing communications. The writer uses an example hypothetical case s... ...

WONDERBRA AND MARKET SEGMENTATION

Discusses targeted audience segments for Wonderbra, and messages for each segment. There are 3 sources listed in this 3-page paper... ...

Marketing at Southwest

The writer looks at several issues concerning the way that the marketing of Southwest Airlines takes place. The first section iden... ...

Operations and Marketing

Aligning marketing and operations is part of a model that should see ultimate success. Two sources are listed in the bibliography... ...

Wonderbra - Developing an Integrated Marketing Strategy

In a paper of eleven pages, the writer looks at integrated marketing strategies. Such a strategy is developed, using Wonderbra as ... ...

Planning the Marketing of a New Restaurant in Australia

The writer presents a marketing plan for a startup restaurant to be located in Canberra. The restaurant which will specialize in e... ...

Branding in the Chocolate and Confectionary Markets

Branding is an activity undertake by most firms, the writer looks at the benefits of branding, looking at why it is important and ... ...

Photovoltaic Technology and Market

The writer looks at the potential for this type of solar power to develop in the future. The writer starts by outlining the way th... ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

The writer looks at the way in which a local chain of supermarkets may benefit from utilizing an integrated marketing strategy in ... ...

Asian Agri Market and Strategy

Using a case study which was provided by the student the market for Asian Agri’s main product; palm oil, is assessed. The potentia... ...

Marketing Mix for Multinational Corporations

In a paper of five pages, the writer looks at multinational approaches to marketing mix. The writer uses IBM and its multinational... ...

SPORTS MARKETING PLAN FOR NORTH AMERICAN LACROSSE LEAGUE

Discusses how the North American Lacrosse League can attract sponsors. There are 4 sources listed in the bibliography of this 4-pa... ...

REMOVING CIGARETTES FROM THE MARKET

Offers an essay supporting removal of cigarettes from the marketplace. There are 2 sources listed in the bibliography of this 3-pa... ...

Bringing the iPhone and the iPad to the Chinese Market

The writer considers the way in which Apple may introduce these products into the Chinese market. Different considerations to ada... ...

Market Entry Methods

The writer looks at the way in which firms may into foreign markets. The paper is written in three parts. The first section discus... ...

Is The Pharmaceutical Market In Columbia Attractive?

The writer assesses the potential of the deregulated pharmaceutical market in the Latin American country of Columbia and the asso... ...

Case Study - A Casino Changing its' Target Market

The writer looks at how marketing concepts may be seen in a case study concerning the casinos in Primm Nevada who adopted a strat... ...

How Apple Has Marketed the iPod

The writer examines the way that the iPod has been marketed by Apple, assessing the way the campaigns were designed to appeal to ... ...

Market Issues

The writer looks at five questions concerning market place issues. The first two look at the regulation of markets by governments... ...

Mainstream Marketing using You Tube and Mobile Devices

The Internet is becoming increasingly important as a marketing medium. The writer looks at Old Navy, a firm that has developed a p... ...

MARKETING THE IPHONE

Discusses iPhone's competitive advantage, position in the market and advertising philosophy. There are 25 sources listed in the bi... ...