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Term Papers 1051 - 1080

Tracking Marketing Strategy and Integrated Marketing Communications

In seventeen pages this paper examines the concept pf tracking marketing strategy and also discusses how profits for products can ... ...

Gucci and Marketing in the Present and Future

In ten pages and 2 parts this paper examines Gucci's present marketing strategy, how it was developed and what might determine its... ...

FedEx Marketing Audit Planning

In four pages this paper discusses Porter's Five Forces Model, SWOT and PEST analyses and how they should be incorporated into a F... ...

Marketing the Toshiba Tablet PC

This paper examines the media plan for marketing and advertising the Toshiba Tablet PC. The author addresses communication messag... ...

New Hair Gel Marketing

In nine pages this paper discusses how to market a new colored hair gel and includes such topics as Duncan's Zero Based Planning P... ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell... ...

Marketing McDonalds

This 10 page paper examines the marketing of McDonalds. The paper starts with some background, the segments the company sells to a... ...

Marketing Communication Plan for Launching a Hair Gel

This 16 page paper presents a marketing communication plan for a new type of hair gel. However, the process could be equally appli... ...

The Operations Managers’ need for Awareness of Changing Markets

The development of new products and services are critical to the sustainable growth of businesses. This 9 page paper explains wh... ...

Collecting and Using Marketing Data; The Case of Tesco

This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket... ...

Marketing McDonalds

This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix ... ...

Market Entrance To Africa

A 6 page paper. A fictitious company wants to enter the market in Africa. This paper discusses three options: licensing, opening a... ...

iTunes ; Will it Change the Marketing Tactics of Major Record Labels

This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they wil... ...

Exploring the Marketing Concept

This 5 page paper examines definitions of marketing and explores the marketing concept. Three examples are provided. Johnson & Joh... ...

The Marketing of Tide Detergent as Something More than Soap

This 4 page paper examines Proctor and Gamble and its cash cow, Tide. The marketing of the product is discussed in marketing terms... ...

Marketing Audit: FedEx Corporation

A 22 page paper using Porter's Five Forces analysis, PEST analysis, SWOT analysis and assessment of FedEx's marketing mix to concl... ...

Marketing Activity - Promotion : Case Study

A 5 page paper that uses information provided by the student. The organization is the U.S. Naval Hospital in Guam. The paper discu... ...

Scope Mouthwash; Marketing Case Study

This 6 page paper is a case study on Proctor and Gamble’s Scope Mouthwash sold in Candia and the US. The paper answers for questio... ...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

This 12 page paper examines different data needed as part of a marketing plan for a budget hotel located in Aqtau in Kazakhstan. T... ...

International Marketing

This 12 page paper discusses why companies engage in international marketing rather than a series of national marketing strategies... ...

Consumer Behaviour and Marketing a Hotel

This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. ... ...

Marketing Massage Oil In the United Arab Emirates

An 8 page action plan for introducing a new massage oil in UAE's largest city. The company envisions establishing and benefiting ... ...

Marketing for Massage Oil in the UAE

This 5 page paper outlines a plan for a company selling massage oil in the United Arab Eremites. The plan outlines 5 years growing... ...

Marketing Triumph Motorcycles

A 19 page paper providing background on Triumph Motorcycles, Ltd.; a SWOT analysis, five forces analysis; the marketing mix; marke... ...

Marketing Plan for Utilizing the Adult Nurse Practitioner at an HIV/AIDS Clinic

A 9 page paper discussing increased utilization of nurse practitioners for direct patient care at an HIV/AIDS clinic. Increased u... ...

The Marketing Information System

A 6 page paper discussing the use of marketing information. The marketing information system is comprised of internal data, marke... ...

Marketing the Q1 Handheld Device

This 6 page paper examines the Q1. A marketing plan is discerned. Market segmentation is discussed. Bibliography lists 3 sources.... ...

Investing in the Stock Market

A 5 page paper discussing measures that an investor should want to assess when considering the stock of a company in terms of shor... ...

Brand Strategies; Promoting Reebok in the International Market

The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is pro... ...

Marketing Coca-Cola's "Georgia" Coffee Drink

A 13 page marketing plan for the "Georgia" coffee drink. Popular in Japan, this plan addresses the needs of the US market. The p... ...