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Term Papers 781 - 810

UNILEVER'S MARKETING STRATEGY: DOVE AND AXE

Outlines Unilever's marketing strategies for Axe, a male grooming brand, and Dove, personal-care products geared toward women. The... ...

USING SOCIAL MEDIA TO MARKET TO A YOUNGER GENERATION

Discusses the use of social media as a marketing tool to youth and young adults. The Spotify Wrapped campaign is discussed. There ... ...

MODEL MARKETING PLAN FOR COMMERCIAL REAL ESTATE BROKERAGE

Model marketing plan for a commercial real estate brokerage company in West Texas. Included are environmental analyses, mission st... ...

ANALYSIS AND MARKETING PLAN FOR WORKFORCE HOUSING DEVELOPER

A marketing plan for a fictitious housing developer, Housing4All, which provides workforce housing. The paper includes a mission s... ...

IDENTIFYING BRANDING AND TARGET MARKETS

Presents an overview of branding strategies and target markets for the fictitious Housing4All apartment developer. The paper also ... ...

Textile Market and Transfer Printing Uses

Transfer printing uses in textile and other types of markets are considered in a paper consisting of five pages. Eight sources ar... ...

Bolivia and Cell Phone Marketing

In sixteen pages this paper examines how to market cellular telephones in a region like Bolivia that does not even have complete s... ...

Victoria's Secret Marketing Strategies

In eight pages this paper examines the marketing strategies of Victoria's Secret and the surprising lack of competition in this lu... ...

Marketing and Color Uses

In five pages this paper examines how marketing makes uses of color selection in order to generate emotional reactions or as a way... ...

AOL and Marketing

In ten pages this paper assesses the marketing approaches of America Online in a consideration of its current operating and financ... ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David... ...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's... ...

Market Economy Perceptions

In fifteen pages this paper examines the views of economists including Ollman and Baumol, Schotter, and Friedman in a discussion o... ...

Stock Market Examination Through Various Indices

In six pages this paper discusses how Charles Dow began the process of stock market examination through an index in the 19th centu... ...

Rexall Sundown Management and Marketing

In eight pages this paper considers current and future growth outlooks for Rexall Sundown as management must ensure vision and exp... ...

American Express' Marketing Strategy

In five pages this paper examines American Express' marketing strategy with its Visa competition and legal issues among the topics... ...

Overview of the Commodities Market

In thirty two pages this paper examines the development of the commodities market with actual and futures separation, trading of v... ...

Market Economy of Brazil

In ten pages this paper discusses the economy of Brazil in a consideration of markets and its business sector with marketing venue... ...

Marketing Strategies for Johnson and Johnson Company

In five pages this paper considers Johnson and Johnson from a global perspective and also discusses some strategic marketing alter... ...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ... ...

Mass Customization Market Strategies

This paper provides a definition of mass customization as well as a description of its benefits. This five page paper has four so... ...

Financial Analysis and Stock Markets

In twelve pages this paper answers questions regarding hedging, bonds, and the stock market as each relates to ASDC Telecommunicat... ...

Professional Marketing Services' Marketing

In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ... ...

TWA, Finance, Marketing, and Management

In eight pages this paper examines the management, marketing, and financial performance of this airline in a consideration of prob... ...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys... ...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast... ...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg... ...

An Article on Perfect Competition versus Market Power Reviewed

In three pages the market power and perfect competition industry structure forms are discussed and then applied to an article deta... ...

Public Goods and Market Competition

In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe... ...

Pediatric Home Health Care Services Marketing

In three pages this report examines pediatric home health care services and how they may be successfully marketed and promoted. F... ...