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Term Papers 661 - 690

The Effect of the Housing Market Slump on Children’s Schooling

The current housing crisis has had some effects that haven’t been discussed, including a growing number of children who are either... ...

Marx and Neoclassical Theories of Labor Markets

This nine page paper is divided into three parts. It begins with an explanation of neoclassical perspectives regarding the labor m... ...

Ben and Jerry’s Entrance into the Japanese Ice Cream Market

In 11 pages this paper examines the way that Ben and Jerry’s Homemade Ice Cream approached entrance into the Japanese market, one ... ...

Market Cereals Case Study

This 3 page paper answers questions about a research paper supplied by the student. The market being studied is assessed to determ... ...

A Case Study in Market Research

This 9page paper considers the way that a holiday activity company could undertake market research in order to identify and assess... ...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

This 3-page paper provides examples of cultural and external pressures, and how these influence a consumer's purchasing decision. ... ...

MARKETING MIX AND COMPETITIVE ADVANTAGE

This 8-page paper describes the marketing mix, and how manipulation of variables helps sustain an organization's competitive advan... ...

VERIZON AND MARKETING IN THE DOWNTURN

This 3-page paper discusses how Verizon Communications is marketing its products and services during the current recession. Biblio... ...

"Marketing, the ethic of consumption, and less-developed counties"

Three pages assessing and commenting on an article appearing in the book, "The business of consumption." The conclusion is that i... ...

The Use of Market Research

This 3 page paper looks at why market research is important and how it may take place. The paper uses US company Verizon as an exa... ...

4Ps Marketing Mix at Nike

A three page paper that provides a marketing mix analysis of Nike using the 4Ps. The paper discusses the effectiveness of Nike's a... ...

Expanding Global Supply Chains into New Markets

The global market is changing, economies are developing and many of the motivations behind the use of traditional global supply ch... ...

The Marketing and Maintenance of Competitive Advantages at Tesco

Tesco is the dominant supermarket in the UK. It is often argued that the supermarket has gained this position as a result of a hig... ...

AN ANALYSIS OF THE GERMAN WINE MARKET

A discussion about the wine market in Germany including trends and methods of market entry. The bibliography in this 14-page paper... ...

KELLOGG COMPANY AND INTEGRATED MARKETING COMMUNICATIONS

Topics include integrated marketing communications, media outlets and how they work with Kellogg Co. There are 5 sources listed in... ...

Market Research Proposal for A Starbucks Fruit Juice Drink

Starbucks has a core competency in selling beverages. The firm needs to introduce new drinks in order to keep customers happy and ... ...

Marketing Budget at Nike, Inc.

The writer explains that Nike has more than one target market, it has several. The paper includes data regarding the proportion of... ...

Marketing Tactics

There are a number of communication venues used in marketing. This paper describes several including branding and e-mail. The pape... ...

Advantages and Disadvantages Associated with Market Segmentation

It is common practice for marketers to segment the markets, the reasons for this segmentation and the advantages that can be reali... ...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

Tasmania is an area of diversity and natural beauty. The writer presents a marketing campaign. The first part of the paper identif... ...

The Marketing Of Prescription Drugs

A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu... ...

THE MARKETING OF A NETBOOK

Discusses the best mass media when it comes to pitching netbooks to target audiences. There are 2 sources in the bibliography of t... ...

SOFTWARE AND MARKET INTELLIGENCE

Compares and contrasts three software packages that are geared toward collecting information that can be used for market intellige... ...

HAIR & NAIL SALON AND MARKETING

Discusses what is necessary to market a just-launched hair and nail salon. Included are market research and communications. There ... ...

Climate Change and the Market

The writer looks at five suggested sources to see if there is any consensus on whether the market can help reduce climate change... ...

HOUSING MARKET, STATISTICS AND FUTURE PREDICTIONS

Discusses current state of the housing market and what's likely to happen in the near future. There is one source listed in the bi... ...

Marketing of the Discovery by Land Rover North America

Land Rover North American want to increase sales to meet ambitious new targets; they want to achieve this with the use of the Disc... ...

Marketing and Porter

This paper discusses two specific topics. The writer explains strategic international marketing planning and the differences betwe... ...

The Use of Sex in Marketing

The use of sexual images in marketing is not new, but the way in which they have become explicit and accepted is a relativity rece... ...

MARKETING MIX AND MCDONALDS CORP.

Discusses the marketing mix, the 4Ps, and how McDonald's Corp. uses the marketing mix. There are three sources listed in the bibli... ...