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Term Papers 601 - 630

Global Marketing of Gordon's Gin

In eleven pages a student submitted case study on the international marketing strategy of Gordon's gin is considered in a discussi... ...

McDonald's and Problems with Marketing

In eight pages this paper recommends some solutions to the marketing problems of McDonald's particularly in the Middle East region... ...

Mac Computer Marketing

In fourteen pages this paper examines how Mac computers have been strategically marketed dating back to its first 1984 TV commerci... ...

Technology and Trends in E-Marketing

This paper addresses various aspects of e-marketing, as well as technologies and trends such as the Internet, mobile commerce, and... ...

Kentucky Fried Chicken Marketing Changes

In three pages this paper examines marketing strategies for KFC that were featured in an Advertising Age 2005 issue. There are no... ...

Duration, NPV, Mark to Market and Asset Liability Management Models of Risk Assessment

In three pages this paper examines how interest rate risks are managed in an assessment of these model types. Four sources are li... ...

Online Marketing Strategy and the Case Study of Reg Vardy

In fourteen pages this student submitted Reg Vardy Case study examines how an ecommerce and marketing strategy can be developed fo... ...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ... ...

Marketing Figurative Sculpture Art

This paper discusses Internet marketing strategies utilized by the sculptor Kelly Borsheim. This five page paper has three sources... ...

Toys 'R Us Marketing Strategies and Analysis

In ten pages this paper analyzes marketing strategies and analysis in a determination of hows and whys with Toys 'R Us being the f... ...

Coca Cola's Philosophy of Marketing

In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes... ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an... ...

Ford Motor Company's Marketing Position

In seven pages this paper examines Ford's marketing mix from a holistic perspective that includes a SWOT analysis and current posi... ...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,... ...

International Marketing Aspects

In eight pages marketing and the various cultural differences that it is forced to confront are examined. Nine sources are listed... ...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st... ...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ... ...

Website Target Markets

In five pages this paper examines how ecommerce websites develop target markets. Three sources are cited in the bibliography.... ...

Issue One of Responding to Market Outcomes

In five pages this paper argues that the conservative perspective is superior to radical or liberal counterparts in a consideratio... ...

Global Business and the Market of China

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad... ...

Behavior of the Stock Market

In sixteen pages this paper examines stock values, dividend payouts, and the S and P 500 in an analysis of stock market behavior. ... ...

Comparing Stock Market Share Prices of Fiat and Ford

In eight pages this paper discusses ratio definition, calculation, and short term share prices of Fiat and Ford. Four sources are... ...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote... ...

Economy, Market, and State According to Karl Marx and Thomas Hobbes

In eight pages this paper contrasts and compares Marxist and Hobbesian theories regarding a market economy, the State, and society... ...

Merrill Lynch and Charles Schwab Channel Marketing Management and Sales Force

In eight pages this paper discusses industry competition and these firms' particularly emphasis or specialty areas. Fifteen sourc... ...

Market System and the Federal Reserve Bank

In five pages this paper examines the Federal Reserve Bank in a consideration of the market system and the role played by central ... ...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ... ...

Clinique Marketing Controls Establishment

In six pages Clinique is examined in terms of the need for the establishment of marketing controls and audits ideally semiannually... ...

Tactics of Persuasive Marketing

In five pages this paper examines business marketing in a consideration of various persuasive tactics. Seven sources are cited in... ...

Digital Age and the Marketing of Videos

In five pages this paper discusses how to market videos in a highly competitive digital age. Six sources are cited in the bibliog... ...