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Term Papers 601 - 630

Global Marketing of Gordon's Gin

In eleven pages a student submitted case study on the international marketing strategy of Gordon's gin is considered in a discussi... ...

McDonald's and Problems with Marketing

In eight pages this paper recommends some solutions to the marketing problems of McDonald's particularly in the Middle East region... ...

Mac Computer Marketing

In fourteen pages this paper examines how Mac computers have been strategically marketed dating back to its first 1984 TV commerci... ...

Technology and Trends in E-Marketing

This paper addresses various aspects of e-marketing, as well as technologies and trends such as the Internet, mobile commerce, and... ...

Kentucky Fried Chicken Marketing Changes

In three pages this paper examines marketing strategies for KFC that were featured in an Advertising Age 2005 issue. There are no... ...

Duration, NPV, Mark to Market and Asset Liability Management Models of Risk Assessment

In three pages this paper examines how interest rate risks are managed in an assessment of these model types. Four sources are li... ...

Online Marketing Strategy and the Case Study of Reg Vardy

In fourteen pages this student submitted Reg Vardy Case study examines how an ecommerce and marketing strategy can be developed fo... ...

International Marketing; Considerations Entering a Non English Speaking Market

This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country... ...

Marketing Plan for the World Wildlife Fund

This 15 pager paper looks at the international organization; the World Wildlife Fund (WWF), assesses the current situation of the ... ...

CONSUMER DECISION-MAKING AND MARKETING

This 7-page paper focuses on the consumer decision-making process and outcome as it pertains to a fictitious brand of ice cream.... ...

CONSUMER BEHAVIOR AND MARKETING

This 23-page paper focuses on discussions of consumer behavior as it pertains to crafting marketing strategy. Bibliography lists 4... ...

Objectives Behind the Single European Market and Some Outcomes

This 3 page paper looks at the basic foundation for the creation and growth of the EU, the main objectives, including the developm... ...

The Real Estate Market: The Views of Smith and Keynes

This 3 page paper examines the economics of real estate. Bibliography lists 5 sources.... ...

Market Research Proposal for X-Soft

X-Soft has a new product; NetGuard, aimed at parents to help them control the way that their children use the internet. This 4 pag... ...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

This 12 page paper looks at three different financial issues that are important for management to understand. The first issue is t... ...

Marketing at Zappos.com

A 5 page paper discussing product positioning, competitive positioning, customer perceptions and distribution-channel analysis at ... ...

Beer in China; Assessing the Market

This 10 page paper examines China as a potential new market for an existing brand of beer. The microenvironment is examined using ... ...

FINANCIAL INFORMATION AND PLAYERS IN THE DVD MARKET

This 3-page paper provides a financial analysis and brief overview of Blockbuster, Netflix, Movie Gallery and Redbox. Bibliography... ...

Volkswagen and Ford in Foreign Markets

A 3 page paper comparing Ford's efforts in the UK and Volkswagen's approach to its new plant in Tennessee. It is Volkswagen that ... ...

Ethical Issues and the Responsibility of Marketers; Marketing Tobacco, Alcohol and Financial Services

This 4 page paper discusses the ethics and the responsibilities of marketers when marketing different types of goods. The marketin... ...

Singapore Airlines; Marketing Audit and Plan

This 20 page paper performs a marketing audit in Singapore Airlines with the aim of assessing the airline and the environment to d... ...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the inte... ...

Hutchison Whampoa Limited; Operations, Potential Expansion and Marketing Challenges

This 10 page paper examines the Hong Kong based firm Hutchison Whampoa Limited, looks at the range of operations they have and the... ...

Considerations When Carrying Out Market Research

This 9 page paper answers questions for a case supplied by the student. A firm wants to undertaken research to assess customer sat... ...

EFFICIENT MARKET HYPOTHESIS AND CITIGROUP

This 3-page paper explains the concept of Efficient Market Hypothesis by examining the trend of Citigroup Inc.'s stock. Bibliograp... ...

THE DRY MARKET INDICES

This 6-page paper provides an overview of the Baltic Dry Index, what it's used for, its implication on the world economic stage, a... ...

Challenges of the Retail Market in Chile

This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or res... ...

Marketing Audit Schering-Plough

A 17 page paper. The purpose of this report it to present a marketing audit of Schering-Plough. The report describes the business ... ...

An Analysis of the Container Shipping Market

This 8 page paper gives a good over view of the container shipping industry looking at the trends and patterns that have been seen... ...

Marketing Surf Classes for Billabong; A Marketing Plan

This 5 page paper is a marketing plan for Billabong to launch a new product; surf classes along benefiting from a strategic allian... ...