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Term Papers 601 - 630

'Smart Car' Marketing

In ten pages this paper examines how to target a market for a 'Smart Car' in a consideration of various strategic approaches. Six... ...

Southern California's New Youth Skin Care Cosmetics' Marketing Plan

In fourteen pages this paper presents a New Youth marketing plan that includes a budget and a SWOT analysis. Seven sources are ci... ...

Foreign Exchange Market and the U.S. Dollar

In eleven pages this paper examines the U.S. dollar and the foreign market challenges with solutions to the sliding dollar problem... ...

Brown Forman Marketing Directions

In thirteen pages the history of Kentucky's Brown Forman Jack Daniels' whiskey producer is examined in a consideration of where th... ...

Webvan's Marketing Failure

In six pages this paper examines how Webvan, the Internet grocery and delivery service, failed in terms of management and marketin... ...

Syria: Wal-Mart's Plan to Expand into the Syrian Market

This 9 page paper discusses Wal-Mart's plan to expand into Syria. The writer provides a Porter's Five Forces analysis as well as a... ...

Domestic and International Marketing

In seven pages domestic and global marketing are examined in a consideration of influential decision making factors such as techno... ...

Home Health Care Services' Market Structure

In seven pages the U.S. home health care industry is examined in a consideration of market structure, various related issues, and ... ...

Marketing and Ericsson

In sixteen pages this paper discusses Ericsson and its marketing during its 1997 worldwide marketing campaign in a consideration o... ...

Marketing Analysis of Swiffer Sweeper Products

In seven pages this paper considers how Procter and Gamble marketed the Swiffer line of sweeper products with the 4Ps marketing mi... ...

Market Trends, Forces, and the Aerospace Industry

In a paper consisting of six pages the aerospace industry is examined through marketing and economic trends and includes issues of... ...

The Great Transformation by Karl Polanyi and Market Pattern Evolution

In three pages this research paper examines how the author portrays mercantilism's influence upon European market patterns and how... ...

Global Marketing of Gordon's Gin

In eleven pages a student submitted case study on the international marketing strategy of Gordon's gin is considered in a discussi... ...

McDonald's and Problems with Marketing

In eight pages this paper recommends some solutions to the marketing problems of McDonald's particularly in the Middle East region... ...

Mac Computer Marketing

In fourteen pages this paper examines how Mac computers have been strategically marketed dating back to its first 1984 TV commerci... ...

Technology and Trends in E-Marketing

This paper addresses various aspects of e-marketing, as well as technologies and trends such as the Internet, mobile commerce, and... ...

Kentucky Fried Chicken Marketing Changes

In three pages this paper examines marketing strategies for KFC that were featured in an Advertising Age 2005 issue. There are no... ...

Duration, NPV, Mark to Market and Asset Liability Management Models of Risk Assessment

In three pages this paper examines how interest rate risks are managed in an assessment of these model types. Four sources are li... ...

Online Marketing Strategy and the Case Study of Reg Vardy

In fourteen pages this student submitted Reg Vardy Case study examines how an ecommerce and marketing strategy can be developed fo... ...

International Marketing; Considerations Entering a Non English Speaking Market

This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country... ...

Marketing Plan for the World Wildlife Fund

This 15 pager paper looks at the international organization; the World Wildlife Fund (WWF), assesses the current situation of the ... ...

CONSUMER DECISION-MAKING AND MARKETING

This 7-page paper focuses on the consumer decision-making process and outcome as it pertains to a fictitious brand of ice cream.... ...

CONSUMER BEHAVIOR AND MARKETING

This 23-page paper focuses on discussions of consumer behavior as it pertains to crafting marketing strategy. Bibliography lists 4... ...

Objectives Behind the Single European Market and Some Outcomes

This 3 page paper looks at the basic foundation for the creation and growth of the EU, the main objectives, including the developm... ...

The Real Estate Market: The Views of Smith and Keynes

This 3 page paper examines the economics of real estate. Bibliography lists 5 sources.... ...

Market Research Proposal for X-Soft

X-Soft has a new product; NetGuard, aimed at parents to help them control the way that their children use the internet. This 4 pag... ...

Financial Issues; Market Efficiency, Sources of Capital and Dividend

This 12 page paper looks at three different financial issues that are important for management to understand. The first issue is t... ...

Marketing at Zappos.com

A 5 page paper discussing product positioning, competitive positioning, customer perceptions and distribution-channel analysis at ... ...

Beer in China; Assessing the Market

This 10 page paper examines China as a potential new market for an existing brand of beer. The microenvironment is examined using ... ...

FINANCIAL INFORMATION AND PLAYERS IN THE DVD MARKET

This 3-page paper provides a financial analysis and brief overview of Blockbuster, Netflix, Movie Gallery and Redbox. Bibliography... ...