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Term Papers 451 - 480

Toshiba Tablet PC Development and Marketing Environmental Analysis

In five pages this paper assesses general, technological, social, and human marketing conditions in a discussion of the developmen... ...

Abraham Maslow's Hierarchy of Needs and Marketing

In three pages this paper examines how product placement and market segmentation can be assisted through the application of the hi... ...

China as a Market for Cosmetics

In twenty pages this paper examines establishing a makeup manufacturing company in China in a macroeconomic and market analysis wi... ...

Beta Risk Indicator and the Market

In five pages this paper discusses beta's calculations regarding market volatility as a risk indicator and how it can be influence... ...

Electronic Media and Direct Marketing

In thirteen pages direct marketing and the influence of electronic media such as the Internet and the marketing changes and adapta... ...

Book Chapter on a Marketing Consultant Summarized and Reviewed

In four pages this paper critically reviews a marketing book chapter with content summary also included. Six sources are listed in... ...

UK's Reiss Clothing Company Marketing Case Study

In seven pages this paper presents a 3 year marketing plan for Reiss in hopes of expanding its customer base and generate sales in... ...

Market for Toshiba's Tablet PCs

In eight pages this paper examines the competitive market Toshiba faces for its tablet PC with a SWOT analysis and competition fro... ...

Wine Businesses and Customer Relationship Marketing

Many industries are now integrating customer relationship marketing into their business strategies. This paper examines how CRM ca... ...

Tracking Marketing Strategy and Integrated Marketing Communications

In seventeen pages this paper examines the concept pf tracking marketing strategy and also discusses how profits for products can ... ...

Gucci and Marketing in the Present and Future

In ten pages and 2 parts this paper examines Gucci's present marketing strategy, how it was developed and what might determine its... ...

FedEx Marketing Audit Planning

In four pages this paper discusses Porter's Five Forces Model, SWOT and PEST analyses and how they should be incorporated into a F... ...

Marketing the Toshiba Tablet PC

This paper examines the media plan for marketing and advertising the Toshiba Tablet PC. The author addresses communication messag... ...

New Hair Gel Marketing

In nine pages this paper discusses how to market a new colored hair gel and includes such topics as Duncan's Zero Based Planning P... ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell... ...

Marketing McDonalds

This 10 page paper examines the marketing of McDonalds. The paper starts with some background, the segments the company sells to a... ...

Marketing Communication Plan for Launching a Hair Gel

This 16 page paper presents a marketing communication plan for a new type of hair gel. However, the process could be equally appli... ...

The Operations Managers’ need for Awareness of Changing Markets

The development of new products and services are critical to the sustainable growth of businesses. This 9 page paper explains wh... ...

Collecting and Using Marketing Data; The Case of Tesco

This 4 page paper looks at a company that has shown great skills in the collection and use of market data. Tesco, a UK supermarket... ...

Marketing McDonalds

This 15 page paper considers how the fast food chain McDonalds is and should be marketed, looking at the use of the marketing mix ... ...

Market Entrance To Africa

A 6 page paper. A fictitious company wants to enter the market in Africa. This paper discusses three options: licensing, opening a... ...

iTunes ; Will it Change the Marketing Tactics of Major Record Labels

This 7 page paper looks at why and how the development of iTunes will impact the major record labels and the way in which they wil... ...

Exploring the Marketing Concept

This 5 page paper examines definitions of marketing and explores the marketing concept. Three examples are provided. Johnson & Joh... ...

The Marketing of Tide Detergent as Something More than Soap

This 4 page paper examines Proctor and Gamble and its cash cow, Tide. The marketing of the product is discussed in marketing terms... ...

Marketing Audit: FedEx Corporation

A 22 page paper using Porter's Five Forces analysis, PEST analysis, SWOT analysis and assessment of FedEx's marketing mix to concl... ...

Marketing Activity - Promotion : Case Study

A 5 page paper that uses information provided by the student. The organization is the U.S. Naval Hospital in Guam. The paper discu... ...

Scope Mouthwash; Marketing Case Study

This 6 page paper is a case study on Proctor and Gamble’s Scope Mouthwash sold in Candia and the US. The paper answers for questio... ...

Identifying Information for Marketing and Hotel in Aqtau City, Kazakhstan

This 12 page paper examines different data needed as part of a marketing plan for a budget hotel located in Aqtau in Kazakhstan. T... ...

International Marketing

This 12 page paper discusses why companies engage in international marketing rather than a series of national marketing strategies... ...

Consumer Behaviour and Marketing a Hotel

This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. ... ...