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Term Papers 61 - 90

A Facebook Group for Students - The Marketing Strategy

The writer presents an assessment of the target market and a proposal for a strategy to market a Facebook group with the aim of he... ...

The Strategy and Marketing of Tesco in Ireland

Tesco entered the Irish market for the second time in 1997, the second attempt has been more successful that the first attempt. Th... ...

Market and Firm Influences

The writer looks at how the firm develops strategies and competes in the context of the market influences and internal resources. ... ...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

This 19 page paper looks at the issues and challenges of global marketing strategies. The paper includes consideration of the inte... ...

IBM Systems and Technology Marketing

This 8 page paper examines the marketing approach of IBM Systems and Technology, part of IBM, in order to determine whiter or not ... ...

Analysis and Strategy Development for Harley-Davidson

This 20 page paper is an analysis of the well-known heavy motorbike manufacturer Harley-Davidson. The company faces a number of ch... ...

Expanding Virgin Cola by Exporting to East Africa

The writer presents a proposal to expand the market for virgin Cola with an export strategy, targeting East Africa, identifying it... ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

The writer considers an idea for a new firm to sell retro style sportswear. The idea is presented looking at the product and the w... ...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p... ...

Marketing Decisions for the Italian Launch of Pringles

This marketing paper looks at the issues that Procter & Gamble would have had to assess prior to the entry into the Italian market... ...

Apple; Marketing and Position

This 9 page paper looks at different aspects of Apple Inc including marketing, market share, positioning and market strategies. Th... ...

Introducing a Wine into the Chinese Market

This 10 page paper looks at the China and the country as a potential new target market for their wine. The paper starts by looking... ...

Marketing Status

This 21 page paper is based on a marketing case study. Status is a deodorant in South Africa, as the forth most popular product on... ...

How Should Tesco Develop their United Kingdom and United States Markets?

The paper is a full length dissertation including simulated primary research investigating the way that Tesco should develop a uni... ...

ENTRY STRATEGIES INTO SOUTH AFRICA

Provides market entry strategies into South Africa. There are 2 sources listed in the bibliography of this 3-page paper.... ...

MCDONALD'S IN THE NEW MILLENNIUM

This 3-page paper answers questions about McDonald's operations and marketing strategies, as well as the restaurant chain's streng... ...

CONSUMER BEHAVIOR AND MARKETING

This 23-page paper focuses on discussions of consumer behavior as it pertains to crafting marketing strategy. Bibliography lists 4... ...

MCBRIDE FINANCIAL AND MARKETING PLAN

Discusses potential marketing strategies for McBride Financial Services. There are 4 sources listed in the bibliography of this 5-... ...

CLASSIC AIRLINES - MARKETING RECOMMENDATIONS

Covers marketing strategies for the fictitious Classic Airlines. There are 3 sources listed in the bibliography of this 10-page pa... ...

NIKE, ADIDAS AND MARKETING COMPARISONS

Compares differences in marketing strategies between Nike and Adidas. There are 5 sources listed in the bibliography of this 15-pa... ...

STRATEGIES FOR EXPRESSO ESPRESSO

Focuses on marketing strategies and discussion for Expresso Espresso in Alabama. There are 2 sources in the bibliography of this 7... ...

Overview of the H.J. Heinz Company

In ten pages this corporate overview of Heinz includes competitive status, financial and marketing strategies. Seven sources are ... ...

Growing a Women's National Basketball League Brand

In five pages this paper examines the WNBA's marketing strategy efforts and its grass roots successes. Seven sources are cited in... ...

Analysis of Opening an NYC Sports Bar

In ten pages this paper discusses such issues as facilities, management of inventory, competition, customer service, marketing, an... ...

VIDEO GAME INDUSTRY - AN OVERVIEW

This 4-page paper examines the video game console industry, its major players and its strategies (both development and marketing).... ...

MARKETING STRATEGY FOR A PLASMA TV

This 5-page paper provides a marketing strategy for a plasma television set. Bibliography lists 2 sources.... ...

SEGWAY, PRICING AND MARKETING

This 3-page paper examines the Segway, its pricing and its marketing strategy. Bibliography lists 6 sources.... ...

COCA-COLA AND THE MARKET

This 7-page paper focuses on Coca-Cola's position in the market, its competition and pricing strategies. Bibliography lists 2 sour... ...

Case Study of Dell Ventures

In fifteen pages a Harvard Business School case study is used to examine Dell's venture capital company in terms of finance, human... ...

L'Oreal Marketing

The marketing strategy and advertising success of L'Oreal are discussed in a paper consisting of five pages. Nine sources are lis... ...