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Term Papers 1 - 30
This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast... ...
In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ... ...
In fifteen pages this fictitious company, Sonic, is examined in terms of how PDAs should be marketed with marketing communications... ...
In four pages an article that makes a connection between market strategies and market research is reviewed. Three sources are cit... ...
In seventeen pages this paper examines the concept pf tracking marketing strategy and also discusses how profits for products can ... ...
This 8 page paper looks at a new archery company. The paper is written in two parts, the first part defines the primary and second... ...
In a paper of three pages, the writer takes stock of corporate strategies employed by Best Buy. Tactics such as exclusive items, m... ...
This 18 page paper examines the Knorr packet soups operation in Ireland in order to develop a new marketing communication strategy... ...
This 10 page paper examines the case of Volkswagen and their new convertible car; the Eos. The paper presents an outline marketing... ...
Red ocean strategies are seen where there are existing markets, whereas blue ocean strategies are seen with the creation of new ma... ...
The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and appro... ...
A 20 page paper discussing the development and launch of a new tub/shower combination unit. The paper discusses market research; ... ...
A 25 page paper discussing the origins of inclusionary housing policy and zoning, and its application in California's largest citi... ...
This 5 page paper looks at the marketing strategy of Toyota Motors, and considers the way that they are moving towards a fragmente... ...
Thirteen papers discussing marketing audit; planning and strategy; marketing plan; and ethical issues as they relate to marketing ... ...
The writer examines the way in which this company undertakes marketing its’ mobile, or cellular, telephones. The marketing strateg... ...
This paper is a marketing plan for a innovative device that will allow many small businesses that do not trade from fixed premises... ...
This 12 page paper discusses why companies engage in international marketing rather than a series of national marketing strategies... ...
This 20 page paper, based on a case study provided by the student, is a marketing plan for opticians and eyewear company in the Mi... ...
This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target marke... ...
This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strateg... ...
In fifteen pages this paper examines various marketing aspects of IKEA's North American facility such as definitions, price strate... ...
In eight pages these 2 companies' marketing strategies are contrasted and compared in topics such as Web sites, pricing, public re... ...
In eleven pages a student submitted case study on the international marketing strategy of Gordon's gin is considered in a discussi... ...
In three pages Caterpillar's 2000s strategy is presented in an overview and discusses the strength of their marketing strategies, ... ...
In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var... ...
Cima manufactures mountaineering and hiking boots. The growth in the market has slowed down and now the firm has to decide on a fu... ...
This 9 page paper is a case study examining the decision and strategy Tata Motors to create design and build the cheapest care i... ...
Disney is a global media company; this 10 page paper looks at the strategy of Disney Corp., focusing on media and marketing issues... ...
In five pages this paper considers how to create a nail varnish painting pen in a discussion of target market and marketing campai... ...