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Term Papers 1 - 30

Literature Review/Girl Empowerment/Literature Review

This paper pertains to a literature review focused on articles on girl empowerment, all-girl education and effort to promote choo... ...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

In eleven pages this paper is the 1st on 2 papers that presents a research proposal to effectively market in the United Kingdom lo... ...

Margin Trading and Its Potential Impact on Developing Market Stock Exchanges; Literature Review

This 26 page paper is written in the form of a literature review looking at areas which would need to be considered in a paper ass... ...

Literature Review on Customers and Marketing

In eight pages marketing strategy as it involves customers is discussed with the introduction and application of real world situat... ...

Article Review on Market Strategies and Marketing Research

In four pages an article that makes a connection between market strategies and market research is reviewed. Three sources are cit... ...

Nokia in China

This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been... ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m... ...

BMW; A Research Proposal

BMW have made several attempts at increasing their market share and appealing to a wider target market. Their attempts do not appe... ...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

This 47 page paper assesses the potential impact of margin trading on the Russian stock markets. The paper gives an introduction w... ...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

This paper is an annotated bibliography, looking at 20 different peer-reviewed articles that would be appropriate for use in a lit... ...

Why is BMW Having Problems Increasing Market Share?

This 32 page paper looks at BMW a company that has been trying, but struggling to increase market share. The paper starts with an ... ...

Marketing the Visiting Nurse Association

This 10-page paper describes the Visiting Nurse Association, the services it provides and how it uses marketing to make itself kno... ...

Nestle and Wyeth; Research Proposal

This 14 page paper is a research proposal to assess the marketing activities of Nestle and Wyeth and their marketing of baby milk ... ...

Nutrition and Exercise in the Treatment of Mental Illnesses

The writer presents a paper which looks at how to write a literature review and presents a literature review on the topic of the b... ...

Research Proposal: Airline Industry Profitability and Risk Management

A 73 page paper discussing risk management and its effects on profitability in the airline industry. The paper is a dissertation ... ...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

In five pages this research study proposals evaluates how this decision by Dixon's impacts marketing strategies with a literature ... ...

Ryanair Future Strategy Determination

A concept paper consisting of nineteen pages this proposal for a dissertation looks at Ryanair, a reasonably priced Irish airline,... ...

Multilevel Marketing and Pyramid Schemes

In thirty pages this research paper presents examples that illustrate the differences between multilevel marketing and pyramid sch... ...

Marketing Principles, Brand Loyalty and Globalization

Marketing principles that should be considered by any international marketer are duly noted. The research report reviews literatur... ...

Student Case Study on Dentyl pH and Fresh Breath

In ten pages this student submitted case study regarding the Fresh Breath mouthwash producer that seeks to expand into toothpaste ... ...

Literature Review and Contemporary Business Sales Strategies

In 11 pages this paper discusses how contemporary business employs marketing and sales strategies as considered in this literature... ...

Local Markets' and International Brand Value Creation

In seventeen pages this paper considers the local marketing of international brands in order to create value with 2 case studies a... ...

Research Proposal for J. Sainsbury

In fifteen pages this research proposal investigates Sainsbury's plummeting market shares in a literature review that includes its... ...

The Marketing Mix of Southwest Airlines

This 9 page paper looks at the importance of the marketing mix to Southwest Airlines. The paper starts with an introduction to th... ...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin... ...

Why Are Female Stereotypes in Advertising Still Effective?

In an age of increasing liberation it may be seen as surprising that advertisers are still using many female stereotypes in their ... ...

Are Western Strategies Suitable for Use in Businesses in China?

The wrier presents a proposal to assess the potential use of western style strategies for western businesses entering the Chinese ... ...

Literature Review of Global Brands' Localization and Technology

In ten pages this paper considers local marketing and globalization in an assessment of pros and cons in a literature review that ... ...

Estimating the Dynamics of Mutual Fund Alphas and Betas

A 30 page paper discussing influence of alpha and beta relative to mutual funds. The approach of this paper is conceptual rather ... ...

Purpose Of Business Research And Research Proposal

This 8 page paper has two discrete sections. The first section discuses the purpose of business research and includes comments on ... ...