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Term Papers 91 - 120
This 9-page paper covers strategic aspects of marketing to consider when it comes to promoting a brand of consumer soap. Bibliogra... ...
This 6 page paper examines Sears marketing campaigns and branding efforts. A focus is on its 2008 Internet strategy. Bibliography ... ...
This 8 page paper looks at issues concerning the way brand equity is measured and why it is important. The first part of the paper... ...
In ten pages this paper examines marketing issues such as consumer behavior, segmentation, branding of products, distribution, and... ...
The writer discusses the difficulties of creating brand name recognition in today's market, where many products have similar quali... ...
This 15 page paper looks a some of the issues and concerns which need to be looked at when a firm from an English speaking country... ...
This 10 page paper examines China as a potential new market for an existing brand of beer. The microenvironment is examined using ... ...
This 5 page paper is based on a case study of Beijing Jeep. The paper is divided into four sections, the first section considers w... ...
This 3-page paper provides a marketing analysis of two of Listerine's competitors: Oral-B (a Procter & Gamble brand) and Colgate-P... ...
This 5-page paper focuses on the target market and communications plan developed by SC Johnson for its Scrubbing Bubble cleaner br... ...
4 page paper looks at Diet Pepsi. The brand is examined using the 4 P's of product, price, placement and promotion and then a brie... ...
The writer defines a new service to be offered by a new business looks at the way branding could be undertaken and then at the fit... ...
The writer looks at the concept of branding and the importance of identifying the target market and applies the concept to a well ... ...
In a paper of six pages, the writer looks at Procter & Gamble. The napkin market is examined, with focus on the performance of the... ...
The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr... ...
There are a number of communication venues used in marketing. This paper describes several including branding and e-mail. The pape... ...
Tesco are adopting an international expansion strategy, the entrance into the US market is under the brand name Fresh and Easy. Ho... ...
Land Rover North American want to increase sales to meet ambitious new targets; they want to achieve this with the use of the Disc... ...
The writer looks at the use of lifestyle categories to segment a potential market for an international brand or company. The poten... ...
Starbucks Corp., its branding, and how it can improve on the marketing front. There are 10 sources listed in the bibliography of t... ...
In seven pages the many changes to manufacturers' changes in market communications are considered with the acknowledgment that tra... ...
In ten pages this paper considers local marketing and globalization in an assessment of pros and cons in a literature review that ... ...
Examines the brand strategy, market segmentation and competition for the Ritz-Carlton hotel chain. There are 6 sources listed in t... ...
In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r... ...
In eleven pages this paper examines how to improve brand equity and attempting to regain a market share that has been lost in a ca... ...
In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven... ...
In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market... ...
This 6 page paper answers questions presented by a student. There are sixteen questions in all. The focus of this paper is on mark... ...
In seven pages this paper presents a 3 year marketing plan for Reiss in hopes of expanding its customer base and generate sales in... ...
In six pages this paper discusses the structuring of the men's fragrance market in the United Kingdom in a consideration of segmen... ...