SEARCH RESULTS

In order to develop an international brand strategy Sony need to consider the way they compete and their operations and how they c... ...

Branding can be a key element in the success or failure the product. The writer considers the way in which a new range of fridges ... ...

This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strateg... ...

Louis Vuitton, a luxury brand, will assess markets before making a decision to enter those markets. The writer looks at the genera... ...

The writer looks at the McDonalds Brand in Australia and the way marketing supports a positive brand, including the value and use ... ...

The writer looks at the way in which global brands are dominating some consumer markets and argues that this trend has the potenti... ...

This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importanc... ...

This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placem... ...

In recent years there has been an increasing trend for organizations to undertake corporate branding. The writer looks at cooperat... ...

The paper is written in three parts. The first part sees the writer looks at the development of the Russian Standard brand and ass... ...

Outlines Unilever's marketing strategies for Axe, a male grooming brand, and Dove, personal-care products geared toward women. The... ...

This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana R... ...

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write... ...

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ... ...

In five pages this paper discusses brand image management and standardized marketing as it relates to Nike. Six sources are liste... ...

This 4-page paper describes target market selection for a generic brand detergent sold in grocery stores.... ...

Thsi 4-page paper answers questions about the strategic planning process and the decision-making process and how both are necessar... ...

This 20 page paper is an in-depth industry analysis of the carbonated soft drinks market in the United States, looking at it in th... ...

This 50 page paper looks at the positioning of the Nokia brand in China and how successful Nokia’s marketing and strategy has been... ...

In six pages this paper examines Hilton's foray into the gaming industry of Nevada and its Flamingo brand creation in a recommenda... ...

This 7 page paper assesses the marketing of Marlboro cigarettes, looking at the development of the marketing and the current (2008... ...

This 7 page paper looks at strategies used by 5 different companies and considers how lessons from those strategies may be utilize... ...

This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers... ...

The writer presents some brief primary research to investigate the way that the iPod brand has been able to maintain such high mar... ...

The writer looks at several issues concerning the way that the marketing of Southwest Airlines takes place. The first section iden... ...

The writer looks at the well known premium brand, Burberry and considers the influences that should be considered when developing ... ...

Drawer style dishwashers are a relatively new product being sold within the consumer dishwasher market. The paper starts by examin... ...

The writer considers the case of a fictitious company that wishes to target wealthy individuals with a new style of portrait photo... ...

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi... ...

Elsive is a brand owned by L’Oreal, the paper assesses the strategies and competitive position, the way that the brand gained the ... ...