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Term Papers 1 - 30
Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper... ...
An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the... ...
This 10-page paper discusses results of a survey about consumer choice between national brands and private label brands. Bibliogra... ...
This paper looks at the consumer's relationships with brands in four pages. The paper goes on to claim that consumers do in fact h... ...
For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three bran... ...
In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ... ...
Marketing principles that should be considered by any international marketer are duly noted. The research report reviews literatur... ...
In twelve pages this paper presents the argument the United States has mastered the global art of branding and discusses its inter... ...
In seventeen pages this paper considers the local marketing of international brands in order to create value with 2 case studies a... ...
The writer analyzes two marketing articles that deal with branding. The paper is three pages long.... ...
The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is pro... ...
This paper examines general branding and marketing strategy with a focus on the Dove line of cosmetic products. This fourteen pag... ...
This paper examines the concept of brand building. The author discusses such brands as Coke, Kleenex, and Band-Aid. This five pa... ...
In Different Countries This 4 page paper looks at how and why firm need to vary their marketing when working with international br... ...
This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrate... ...
The writer looks at how marketing takes place. The paper starts by defining marketing and the way that it supports sales. The defi... ...
In a paper of seven pages, the writer looks at Pfizer's Viagra product. The product is used to illustrate points about health care... ...
Branding is an activity undertake by most firms, the writer looks at the benefits of branding, looking at why it is important and ... ...
JetBlue is one of the younger airlines in the US. The writer examines the role of marketing and branding and the way it has been s... ...
Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ... ...
In a paper of four pages, the author reflects on the use of brand extensions as a marketing strategy. This author identifies six ... ...
Offers examples of branding strategy, positioning statement, marketing strategy and customer behavior for a fictitious delivery/ca... ...
In nineteen pages this paper discusses how brands are built and then can be successfully maintained through effective marketing co... ...
Presents an overview of branding strategies and target markets for the fictitious Housing4All apartment developer. The paper also ... ...
In sixteen pages a case study of this family owned, regional pet food business is examined with such topics discussed as marketing... ...
In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran... ...
This 17 page paper looks at the way that a new branding strategy could be developed for a fashion company which has a target marke... ...
This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing po... ...
This 13 page paper discusses 7 marketing issues and then presents a brief marketing plan. The seven subjects discussed are whether... ...
The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and appro... ...