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Term Papers 31 - 60

Overview of GM

In five pages an overview of General Motors is presented in an analysis of market structure, elasticity, accounting ratios, and ot... ...

U.S. Software and Software Consulting Industry

In eight pages this paper discusses the American software and software consulting industries in terms of competition, notable pa... ...

Porter's Five Forces Model Analysis of the Lodging Industry

In six pages the Five Forces Model of Michael Porter is applied to the hotel industry with lodging industry's market structure and... ...

Burger King's Whopper Product Analysis

In seven pages an analysis of the Burger King Whopper product is presented and includes economic forecasting, market structure, co... ...

ANALYZING ECONOMIC AND FINANCIAL ISSUES

Focuses on economic and financial issues including market structure, supply and demand and fiscal and monetary policies. Also incl... ...

Business Questions

This 20 page paper is written in 4 sections answering different questions regarding business. The first part of the paper looks at... ...

Business Plan for a New Ethnic Restaurant

The writer presents two sections of a business report. The first section is a proposal for a business and management structure for... ...

Blockbuster; The Competitive Environment

This 4 page paper looks at the structure of the DVD rental market in which Blockbusters operates and how it is changing. The paper... ...

PepsiCo's Cost of Capital

In five pages PepsiCo's capital structure is examined in terms of weighted average cost of capital and the various types of weight... ...

Business Questions

This 4 page paper answers questions set by a business student. The first part defines potential goals for an up-market flooring co... ...

Marketing of Coca-Cola

This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strateg... ...

Marketing at Adidas

This 11 page paper looks at Adidas marketing, examining the approach that is adopting to marketing with reference to marketing the... ...

Coca-Cola and Pepsi - Cola Wars

The paper is based on a case study which looks at the way in which these two major drinks companies have competed for market share... ...

Business Plan; Groovy Rags

This 16 page paper is a business plan for the opening of a new up market boutique in Manhattan, New York. The paper gives a outlin... ...

Marketing Audit Design

In six pages the process involved for a company wishing to design a detailed marketing audit is discussed with the inclusion of di... ...

China Construction Industry

In fifteen pages China's construction industry is example along with the housing construction market potential for a foreign compa... ...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m... ...

Marketing Case Study - Amber Inns in 2005

Amber Inns and Suites need to increase business, the writer uses a case study provided by the student to look at the ways that thi... ...

Ford; Selling Cars

This 12 page paper looks at the way Ford sells cars by examining the company, looking at the way sales are supported with the stra... ...

Challenges of the Retail Market in Chile

This 8 page paper looks at an issue concerned with doing business in Chile. Most goods will be sold through retail outlets, or res... ...

Business Plan to Open a Chain of Fruit Juice Cafes

This 14 page paper presents a business plan for the start-up of a new (fictitious) business selling fruit juices, fruit juice cock... ...

Capital Structure of Ohio Casualty Corp

This 6 page paper looks at the capital structure of Ohio Casualty Corp (OCAS), calculates the cost of capital for the company and ... ...

Business Proposal for a Wedding Planning Business

This 16 page paper is a plan to start up a wedding planning business in Boston. The plan looks at the proposed business structure,... ...

Ready Meals Market in the UK

This 6 page paper examines the ready meal market in the UK, looking at the size, the structure, the segments, such as frozen and c... ...

Data Collection in Developing and Developed Nations

In twenty four pages the process of data collection for marketing is analyzed in terms of similarities and differences between dev... ...

Fitting Strategies at Coca Cola

In three pages the market strategies of Coca Cola are evaluated in terms of how they 'fit' within the context of other resources a... ...

The Success of KFC in China

This 17 page paper examines the reasons behind the high level of success that Kentucky Fried Chicken (KFC) had found in the Chines... ...

Avon's Transformation

A 4 page paper discussing the effects of Avon's transformation on its networking relationships and its representatives' ability to... ...

Marketing Issues for Stores Competing with Discount Stores

Companies in just about all industries are facing stiff competition from similar stores that offer items at a much lower cost. For... ...

PUTTING STARBUCKS IN INDIA: A BUSINESS PROPOSAL

Offers a business proposal for opening a Starbucks retail coffee shop in Mumbai, India. The proposal includes the rationale, audie... ...