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Term Papers 1 - 30

The Strategy of Marketing at Sporting Events

This 5 page paper examines the strategy behind marketing and advertising at sporting events, including the Super Bowl. Companies d... ...

DeJamel Corporation Business Plan

This paper consists of a thirty five page business plan for a fictitious company that provides such services as networking, manage... ...

An Analysis of the Stock Market Crash of 1987

This paper reviews the many predictions of those that recognized this crash was inevitable. Predictions of both a bear market and ... ...

Motorola's Quest to Regain Market Share in China

A 6 page paper discussing Motorola's history in China and its loss of wireless handset market share in the early 2000s. The paper... ...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m... ...

Reallocating Marketing Budgets

A 5 page paper that introduces the topic by commenting on marketing changes when television became popular. The essay comments on ... ...

Personal Development Plan

This 10 page paper is personal development plan based on information provided by the student. Written in 4 parts the first part of... ...

Marketing Cape Town to the Commercial Envitonment

The writer presents a proposal to be used to increase the number of conferences and commercial events that are attracted to Cape T... ...

Restaurant Operating Company Bob Evans Farms, Inc.

In a paper consisting of four pages economic indicators are considered within the context of Bob Events in terms of business plann... ...

Global Acquisition Influences

In thirteen pages this paper discusses what influences global acquisition decisions in the event of a 0 net present value with cur... ...

Consumer Behaviour and Marketing a Hotel

This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. ... ...

Starbucks' History and Evolution

A 5 page paper discussing key events in Starbucks' history and its current focus on international expansion. Conventional wisdom ... ...

Financial Crises Correlations Between the United States and Asia

In twelve pages the 1990s' economic crisis in Asia is compared and contrasted with the great 1929 U.S. recession in terms of influ... ...

Several Models or Tools of Project Management

In eleven pages this paper examines decision tree tools, fault tree, event analysis, resource planning, Gantt charts, ans PERT as ... ...

The Marketing of Baseball

Baseball is the focus of attention in this twenty-four page report that is chock full of information. Issues addressed include the... ...

Generational Cohorts in the UAE

The writer looks at some of the different lifestyle experiences and events which impacted on generation Y in the United Arab Emira... ...

The Impact of External Influences on the Performance of Shell

The writer looks at the way that Shell; full company name Royal Dutch Shell, has been impacted by different events. Using the acco... ...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark... ...

Tools for Public Relations

The writer presents a paper written in two parts, both parts concern at issues associated with firms using marketing PR. In the f... ...

DOE and its Illegal Actions

The United States Department of Energy, in its attempt to prop us a uranium enrichment company that was failing, arranged for enri... ...

Komatsu Case Study

A 4 page paper. Komatsu is Caterpillar's main competitor although Caterpillar's dominance in this market continues to be stable. T... ...

Bank Problems in the Credit Crunch; Poor Performing Loans

In 2009 the banks are suffering as a result of the credit crunch. The cause is not only the result of events within the house mark... ...

American Prohibition and the Economic Boom of the 1920s

In nine pages and a breakdown of sections this paper examines the events that culminated in the 1929 US stock market crash in an o... ...

Marketing Audit Schering-Plough

A 17 page paper. The purpose of this report it to present a marketing audit of Schering-Plough. The report describes the business ... ...

Creativity in Staging and Managing a Food and Wine Festival

This paper is written tin three parts considering different aspects of event management. The first part of the paper discusses the... ...

Social Psychological Theory Current Event

This paper applies a social psychological theory to a current event. The paper demonstrates how the theory can be applied to a ver... ...

Event Management;' The Live Aid Concert

This 15 page paper looks at event management. The management of the original Live Aid concert is examined using Shone and Parry (2... ...

Economic Reasons For The Trans-Atlantic Slave Trade And Its Abolition

4 pages in length. Historically, the quest for economic success fuels many reasons for events to occur, some for the better but e... ...

Three Events in the History of Higher Education

A 4 page research paper that discusses the history of higher education in relation to three events. This examination will briefly ... ...

Market Reseach Proposal

This 10 page paper looks at a fictitious proposal to assess the value created by the sponsoring of an event. Sponsorship is used w... ...