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Term Papers 61 - 90

Mantero Case Study; Branding

This 4 page paper is based on a case study supplied by the student. Mantero is an Italian silk company who are seeing sales fall. ... ...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He... ...

Burt’s Bees; Marketing Case Study

This 19 page paper is based on a case study supplied by the student. Written in three parts the first part considers the importanc... ...

Brand Marketing

This paper looks at the consumer's relationships with brands in four pages. The paper goes on to claim that consumers do in fact h... ...

Branding

Two examples are used to explain how consumers forge relationships with brands. Examples of branding are provided using well known... ...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

This 14 page paper is a research proposal for assessing why a fair trade brand of chocolate does not outsell a well known brand of... ...

LEADERSHIP STYLE BRAND

Leadership branding and how a leader can brand him or herself to the company's best advantage. There are 5 sources listed in the b... ...

BRAND LONGEVITY

Discusses the thesis that brands don't last forever, and even the heritage brands can die. The bibliography in this 3-page paper l... ...

Do Customers Have Relationships With Brands

This paper argues that customers do not have relationships with brands. Branding is defined and explored. There are three sources ... ...

Branding in the Chocolate and Confectionary Markets

Branding is an activity undertake by most firms, the writer looks at the benefits of branding, looking at why it is important and ... ...

The Decision Making Process of Apple iPod Purchasers

The writer presents some brief primary research to investigate the way that the iPod brand has been able to maintain such high mar... ...

Assessment of Russia as an Expansion Target for Louis Vuitton

Louis Vuitton, a luxury brand, will assess markets before making a decision to enter those markets. The writer looks at the genera... ...

Gaining Customer Loyalty

This paper discusses the pyramid of brand resonance. Each level is explained up to resonance at which point customers become loyal... ...

Are Global Brands Destroying Local Culture?

The writer looks at the way in which global brands are dominating some consumer markets and argues that this trend has the potenti... ...

Factors to Consider in Determining a Price Strategy for an Excusive Product

The writer looks at the well known premium brand, Burberry and considers the influences that should be considered when developing ... ...

The Importance of Branding in Marketing and Sales

The writer looks at how marketing takes place. The paper starts by defining marketing and the way that it supports sales. The defi... ...

The McDonalds Brand in Australia

The writer looks at the McDonalds Brand in Australia and the way marketing supports a positive brand, including the value and use ... ...

Environment and Brand analysis for the Fisher & Paykel Dish Drawer

Drawer style dishwashers are a relatively new product being sold within the consumer dishwasher market. The paper starts by examin... ...

Assessment of Gucci

The writer looks at Gucci, with its own brand as well as owner of brands such as Yves Saint Laurent and Boucheron as well as partn... ...

Amazon and their Competition

The writer looks at the firm in the context of the competition, looking at the web site and comparing it to two major competitors ... ...

The Case of Elseve

Elsive is a brand owned by L’Oreal, the paper assesses the strategies and competitive position, the way that the brand gained the ... ...

A Branding Plan for a Photography Company

The writer considers the case of a fictitious company that wishes to target wealthy individuals with a new style of portrait photo... ...

Gaming and Hilton Hotels

In six pages this paper examines Hilton's foray into the gaming industry of Nevada and its Flamingo brand creation in a recommenda... ...

The Military Policies Regarding the Use of Body Adornment

5 pages and 3 sources. This paper provides an overview of military policy regarding the use of body adornments, including piercin... ...

The Ethics of Branding

The writer considers the question of whether or not branding is ethical, and concludes that it is, with extremely rare exceptions.... ...

Consumer Decisions and Influential Factors

In fifteen pages three areas are examined in regards to the factors that influence decisions consumers make and include choosing o... ...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa... ...

Strong Brands' Building at AOL

In five pages America Online's building of brands are examined in terms of its mastery of the technique of brand building. One so... ...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th... ...

Developing a Marketing Plan for Viagra

The writer examines Pfizer's marketing of sildenafil citrate, marketed under the brand name Viagra. The overall strategy and appro... ...