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Term Papers 31 - 60

Thematic Analysis of Edith Wharton's The House of Mirth and Ethan Frome and “The House of Mirth”: The Themes of Loneliness, Isolation, and Silence

Silence, isolation, and loneliness are discussed in this comparative thematic analysis of Edith Wharton's Ethan Frome and The Hous... ...

The Crucible, Ethan Frome, and the Scarlet Letter - Notes on Theme

In a paper of four pages, the writer looks at the themes in three different novels, in note form. Ethan Frome, The Crucible, and t... ...

Talent and Adversity: The Interestings

This 4 page paper gives an explanation of the book, The Interestings, and uses it to explain how adverse conditions lead to develo... ...

Russian Standard - Vodka and Banking

The paper is written in three parts. The first part sees the writer looks at the development of the Russian Standard brand and ass... ...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though... ...

Da Vinci Furniture Marketing Case Study

The writer examines the Chinese furniture brand Da Vinci and assess the damage caused by the unethical behavior of the firm selli... ...

UNILEVER'S MARKETING STRATEGY: DOVE AND AXE

Outlines Unilever's marketing strategies for Axe, a male grooming brand, and Dove, personal-care products geared toward women. The... ...

Corporate and Product Brands

In recent years there has been an increasing trend for organizations to undertake corporate branding. The writer looks at cooperat... ...

The Importance of Brand Loyalty

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit... ...

Analysis of an Article on Branding

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p... ...

The Importance of Brand Names

The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write... ...

Brand Strategies; Promoting Reebok in the International Market

The way in which a brand is promoted is part of a larger brand strategy. This 9 page paper examines the way in which Reebok is pro... ...

Marketing Communication; Coca-Cola, Pepsi and Sainsbury Own Brand

For a brand to be successful the way marketing communication takes place is very important. This 12 page paper looks at three bran... ...

Gap Inc. Case Study

This 7 page paper is based in a case study supplied by the student. The paper examines Gap Inc and its’ four brands; Gap, Banana R... ...

The Importance of Branding

This 4 page paper uses the company and product WD40 as a springboard for a discussion on branding. Family branding and single item... ...

Reviving and Re-launching Wendy's

This 8 page paper chooses a brand that has been under performing and develops a new marketing plan. Wendy's has been performing po... ...

Brand Extensions

This 11 page paper looks at the use of brand extensions and how they may either endanger a brand or create opportunities for growt... ...

Coach Inc.

The writer looks at the Coach Inc., a company that is well-known for it’s’ design and retailing of high end bags. The paper presen... ...

The Branding of a New Range of Refrigeration Products

Branding can be a key element in the success or failure the product. The writer considers the way in which a new range of fridges ... ...

Branding for Sony in the International Environment

In order to develop an international brand strategy Sony need to consider the way they compete and their operations and how they c... ...

NUTRASWEET CASE STUDY

This 4-page paper answers public relations questions pertaining to aspartame (brand name: NutraSweet).... ...

Integrated Marketing Communication and Creating Brand Awareness

This 4 page paper is written in two parts, the first part looks at what advertising and promotion is so importance in an integrate... ...

Marketing Debates and A Marketing Plan

This 13 page paper discusses 7 marketing issues and then presents a brief marketing plan. The seven subjects discussed are whether... ...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ... ...

Marketing of Coca-Cola

This 16 page paper looks at the marketing of Coca-cola considering the overall cooperate brand strategy, the way the brand strateg... ...

How International Brand Managers Need To Vary Their Marketing Strategies

In Different Countries This 4 page paper looks at how and why firm need to vary their marketing when working with international br... ...

Brand Marketing Techniques

This paper examines the concept of brand building. The author discusses such brands as Coke, Kleenex, and Band-Aid. This five pa... ...

Comparing Nike to Manchester United

The writer compares the famous brands Nike and Manchester United by using their annual accounts and value of shares. The writer ca... ...

Starbuck's; What Can They Learn From Other Companies?

This 7 page paper looks at strategies used by 5 different companies and considers how lessons from those strategies may be utilize... ...

Coca-Cola Marketing Mix

This 6 page paper examines the Coca-Cola brand, looking at its brand position, the marketing mix including, product, price, placem... ...