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Term Papers 241 - 270

Enhancing Total Quality Management at the U.S. Naval Hospital, Guam

A 4 page paper providing a short overview of the development of TQM and its applicability in the hospital setting. Obvious points... ...

Strategic Plan for Dell

A 6 page paper providing two sections of a strategic plan – Plan Goals and Implementation and Financial Projections and Analysis –... ...

HRM Annotated Bibliography

A 13 page annotated bibliography identifying and describing 21 sources for their applicability to considering the "customer" orien... ...

Service Issues in the PC Industry: Dell and Gateway Compared

This 14 page paper examines the firms Dell and Gateway. Poor customers service has prompted both of these firms to stop outsourcin... ...

Introducing the Apple iPhone

This 5 page paper discusses the introduction of the iPhone and how Apple introduced it; new features that drew customers; customer... ...

Amazon's Frontiers

A 7 page paper assessing some of the areas that Amazon.com traveled through before becoming profitable. Preceding Amazon's arriva... ...

Six Sigma Dos and Don'ts

A 3 page paper selecting one "do" and one "don't" from a list. No company can afford to ignore customers, at least not for long. ... ...

Target Marketing Methodology

In ten pages this paper examines the methodology behind target marketing in a consideration of the average customer and topics inc... ...

Fixed Rate Contracts and Acme Crating

In a paper consisting of nine pages the method development of designing fixed contracts for firms that are satisfactory to supply ... ...

Amazon.com Case Study

This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Am... ...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis... ...

Two Studies of Information Technology

Information technology and its effect on modern society are the sources of two articles recently published. This paper examines Sa... ...

Return on Quality

This 4 page paper looks at the way investment in quality can have the potential for a positive return on investment. A range of in... ...

McDonald's Pricing

A 4 page paper discussing the relationship of McDonald's pricing and competitive advantage. In the 2008 recession, McDonald's lea... ...

Data Use in CRM

A 3 page paper discussing the use of data in customer relationship management. Marketers and the marketing discipline devoted muc... ...

Aspen Technology Inc Case Study

This 5 page paper is based on a case study supplied b the student. The company sells licenses which customers pay for in installme... ...

Resources and Competitive Advantage

Six pages discussing competitive advantage and resources. To make a product or service available to a wide range of customers, th... ...

Inside a Flocafe and Starbucks

The internal environment of a Flocafe and a Starbucks located in Greece are examined and assessed. The way customers move througho... ...

Improving A Fast Food Retail Environment

Using case study information provided by the student two Greek fast food firm are examined in terms of customers flow, looking at ... ...

Assessing Gaps in Service

levels A service organization in any industry, from healthcare to hotels, is highly reliant on the experience it provides for the... ...

Questions on Operations and Logistics

The writer provides answers to different questions regarding operations management, pricing and Logistics. The importance of densi... ...

Using Statistics - Nyke and the One Size Shoe Plan

The writer uses statistics in a case designed to show how statistical analysis can help with the decision making process. Nyke, a ... ...

Biggest Hacking in U.S. History

Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the... ...

Gap Analysis: Global Communications

An 11 page paper discussing options available to Global Communications, a company planning to offshore much of its customer servic... ...

Trouble Shooting in Services Industries

Companies providing services to consumers, such as in the tourism industry, need to understand where there may be gaps in the serv... ...

Virtual Beauty

A 10 page paper discussing ways that a beauty salon can take advantage of web-based services. Salons that do have an Internet pre... ...

Rao and Steckel's The New Science of Marketing

In six pages the text chapters on segmentation and satisfying the needs of customers are discussed. Two sources are cited in the ... ...

Service Quality, Competition, and Deregulation

In seven pages deregulating utility companies and the effects on pricing and customer service quality are examined. Ten sources a... ...

Harvard Business School Case Study on 2 Airlines

In three pages this case study analysis emphasizes how one airline could have provides better customer service needs. There is no... ...

Differences Between B2B AND B2C Web Sites

In four pages the differences between these websites regarding content, customers, and purposes are discussed. Three sources are ... ...