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Term Papers 31 - 60

Creating Customer Loyalty at Boots

The writer discusses the English chemist Boots and why the company has been so successful at creating customer loyalty through its... ...

Overview of Customer Relationship Management

In seven pages this report reviews literature that pertains to CRM with its value discussed along with the utilization of factors ... ...

Developing and Maintaining Customer Relationships Through Direct Marketing

In sixteen pages this paper examines the important customer tool of direct marketing and how companies use it to develop and maint... ...

Customer Service Consultancy Establishment

In thirty six pages a proposed Amani Consulting Inc. consulting business is considered in this investigation of its advisability a... ...

Organizational Behavior and Customer Satisfaction

In twelve pages empirical studies on customer satisfaction are reviewed with a discussion of how there is a greater need for incre... ...

Enhancing Customer Value

In seven pages ways in which customer satisfaction can be measured and data can be marketed to achieve competitive advantage by co... ...

'Library Without Walls' Customer Survey

In six pages a proposed study regarding digital library options and customers views about them summarized in a survey of twelve it... ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

In three pages three questions on consumer behavior and the impact of the media, private label passage by retailers without passin... ...

Safeway's Customer Service Improvement Project Plan

In eight pages this Safeway project plan to improve customer service includes a problem history, problem statement, corporate over... ...

Sales Data Warehousing and Keane Care Customer Service

In eleven pages this paper discusses the data warehousing needs of the customer service department of Keane Care in a consideratio... ...

Customer Service Problems of Wal Mart

In fourteen pages this paper discusses the customer service issues plaguing the Wal Mart retail chain through an application of a ... ...

Systems for Implementing Customer Relationship Marketing

There are a number of approaches to customer relationship marketing. This paper describes two of those, with CRM implemented on a ... ...

An Analysis of a Customer Survey at a Hospital Cafeteria

6 pages. This paper provides an overview of a survey conducted of individuals following their use of a hospital cafeteria. This ... ...

Long Term Prospects for Customer Relationship Management

In fourteen pages CRM is evaluated and the ways in which marketers can successfully prevent future erosion of the customer relatio... ...

Customer Service and Communication

In five pages this paper considers customer service and the significance of communication. Three sources are cited in the bibliog... ...

Customer Service Management and SERVQUAL

In twenty eight pages this paper discusses how SERVQUAL can be an important tool in managing successful customer relations. Fifty... ...

Customer Needs and Meeting Them

In six pages and two parts this paper considers stakeholder management and how it endeavors to meet the needs of customers through... ...

Development of Online B2B Relationship with Current Customers

In three pages Gap is used as a case study in examining the considerations for B2B relationship development in an electronic setti... ...

Customer Service and Emotion Management

In eight pages this paper examines customer service and the importance of emotion management. Four sources are cited in the bibli... ...

Quality Initiatives and Customer Service Employee Retention

In three pages the retention of employees and the influence of training are considered in an examination of east Tennessee's fast ... ...

Customer Relationship Management and its Relation to E-Commerce

Customer Relationship Management is being used by more and more companies to improve buyers' and suppliers' relationships. This pa... ...

Traditional to Customer Targeting Marketing Strategy

In ten pages this paper discusses the changing strategy from traditional to the approach of targeting customers in this Roche Diag... ...

Communication, Customer Relationships, and APR

In four pages APR is defined and considered in terms of communication and customer relationships and then examined in terms of it ... ...

Evaluation of a Website's Customer Service

In three pages the website http://www.gearthatgives.com/cgi-bin/WebObjects/CTDStore.woa/64/wo/uF2000cW7003T000m/0.0.2. is evaluate... ...

Relationship Between Customers and Hotels

In four pages this paper considers how hotels can provide more efficient customer service in a consideration of types of informati... ...

Traditional to Customer Targeted Marketing Movement

In seven pages this paper examines compares traditional 4Ps and marketing mix to the current trend towards market targeting of cus... ...

Customer Relationship Marketing Questions Answered

In six pages this paper considers customer relationships by answering 4 relevant marketing questions regarding development and str... ...

How to Become a Rainmaker The Rules for Getting and Keeping Customers and Clients by Jeffrey J. Fox

In five pages this paper presents a book review of how a salesperson, executive or business owner can make the most out of client ... ...

Contemporary Business and Customer Service

In twenty five pages this paper presents a literature review of customer service changes within the corporate sector and the impac... ...

Customer Service Representative Second Language Programming Research Proposal

In ten pages this paper presents a research proposal to study the benefits of ESL in business in a consideration of call center em... ...