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Term Papers 91 - 120

Issues in Advertising

In a paper consisting of three pages this research paper considers marketing area models including consumer decision making and tr... ...

Consumer Culture and the Billboard Liberation Front

In four pages this paper examines concepts of consumer culture and consumer jamming in this overview of the actions and objectives... ...

Federal Communications Commission's Cable Television Rules for Program Access

In ten pages this paper assesses the FCC's extension clause pertaining to Congress's Cable Consumer Protection and Competition Act... ...

Energy Policies of the European Union

In six pages EU energy policies are examined in terms of related issues and how the policy has changed over the past 50 years with... ...

Advertising Results by BT Broadband

This five page paper deals with BT Broadband and their mass marketing techniques. It discusses the type of consumer marketing and ... ...

B2C and the Internet's Effective Uses

In seven pages the effective uses for the Internet are discussed in a consideration of business to consumer ecommerce and targetin... ...

American Economic Growth and Productivity

In five pages America's economic growth and productivity are examined in terms of the consumer price index and output of spending ... ...

LETTERS OF COMPLAINT: UNITED STATES AND JAPAN

This 6 page paper presents comparisons between two complaint letters, one written by an American consumer to a U.S. company, and o... ...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer... ...

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse... ...

European Consumers' Marketing

In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ... ...

UK Consumer Protection

UK law is the focus of this paper on consumer protection that consists of six pages and discusses 1987's Consumer Protection Act a... ...

Overview of Consumer Credit

In fifteen pages this report discusses the function, purpose, uses, and availability of consumer credit and considers such related... ...

Three Marketing Articles Evaluated

In six pages 3 consumer articles featured in 1998 and 1999 editions of Journal of Marketing Research, Journal of Consumer Research... ...

Perceptions, Products, and Marketing

In ten pages this paper examines how direct and indirect marketing is not selling products to the consumer but rather consumer per... ...

Answers to Questions on Consumer Marketing

Consumer marketing issues are considered in brief answers to questions consisting of seven pages with such concepts discussed as s... ...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d... ...

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers... ...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid... ...

Overview of the Unilever Company

In five pages this paper presents an overview of the largest global consumer goods' packager. Eight sources are cited in the bibl... ...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ... ...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul... ...

Perceptions and Product Marketing

In ten pages this paper examines how consumer perceptions are developed through marketing and communications. Fifteen sources are... ...

Laundry Detergent Marketing

In seven pages this paper examines psychological and socioeconomic factors, their impact upon consumer buying habits, along with d... ...

Secondhand Car Sale Case Study

In seven pages secondhand car sales are examined in this case study that assesses liability and examines some consumer legislation... ...

Formation and Changing of Opinions

In four pages this paper examines the formation and changing of opinions in a consideration of changing a consumer's opinion regar... ...

Submarino.com Website Analyzed

In five pages this paper analyzes a website for consumers that involves the Latin American delivery of services and products along... ...

Classifications and Divisions of Hospitals

In four pages this paper examines hospital classifications and divisions in a consideration of their consumer importance. Two sou... ...

Influence of Persuasive Advertising

In four pages this paper discusses how the buying decisions of consumers are profoundly influence by persuasive advertising. Ther... ...

Defense of a Telemarketer

In three pages this paper discusses the way a telemarketer who was arrested for violating a state law reminiscent of the 1991 Tele... ...