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Term Papers 61 - 90
A five stage model looking at problem recognition, information search, evaluation of alternatives, purchase decision, and post- pu... ...
Income and substitution effects are each defined with examples. These concepts are applied to a scenario where gasoline prices inc... ...
In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma... ...
In ten pages this essay features the hierarchy of needs developed by Abraham Maslow in an assessment of the statement 'Motivationa... ...
In fourteen pages this paper presents a proposal to export paperboard to China in a consideration of a $300,000 project budget, ma... ...
In twelve pages consumer credit scoring is examined in terms of its use and how it is applied in terms of behavior scoring. Thirt... ...
In eight pages this paper examines global wine markets in an overview of various influences along with present trends, attitudes a... ...
A 12 page discussion of the marketing employed by GlaxoSmithKline and Pfizer in marketing these two popular drugs. This paper add... ...
In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of... ...
This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer... ...
Advertising is undertaken to attract consumers and support sales. The research proposed has the aim of assesses the way that adve... ...
In eight pages three eCommerce models consumer to consumer or C2C, business to consumer B2C, and business to business or B2B are c... ...
In twenty one pages a literature review considers consumers and ecommerce in terms of statistical information as well advantages a... ...
This 4 page paper looks at the different influences that may impact on the way consumption take place in an economy and how consum... ...
This 5 page paper looks at the concept of consumption, what it is, how it occurs and why it is the foundation of the modern econom... ...
This 14 page paper looks at the way purchase decision are made by consumers when purchasing fashion. The paper simulates findings ... ...
A 6 page paper that begins with a short introduction and three hypotheses regarding consumer purchasing. The bulk of the paper dis... ...
5 pages in length. Analyzing print advertisements within the context of Toulmin's model is to examine that manner by which market... ...
The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi... ...
In a paper of five pages, the writer looks at consumer goods. Emphasis is placed upon the historical, cultural, and corporate mean... ...
This paper looks at the consumer's relationships with brands in four pages. The paper goes on to claim that consumers do in fact h... ...
The writer looks at how and why it is important for marketers to understand consumer psychology when they choose why and how to br... ...
There is a new method of assessment for the performance of hospitals. It is national and standardized which will allow consumers a... ...
Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,... ...
In three pages the dangers of consumer overconsumption and consumer education are considered in a Captain Morgan rum advertisement... ...
This 8 page paper looks at issues a business will need to consider before committing to trading on the internet. The paper starts ... ...
4 pages in length. The promise of patient empowerment, lowered costs and improved public health services heralds the notion of e-... ...
This 3 page paper looks at the purchase of a commodity by a consumer where prices are not fixed. The example chosen is a restauran... ...
This 3 page paper examines an article that appeared in Money magazine and helps consumers learn how to improve their credit. The p... ...
This 6 page paper compares and contrasts marketing to the consumer with marketing to business. For customers, or business custome... ...