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Term Papers 1 - 30

Globalization's Pros and Cons

In three pages this paper discusses how McDonald's has played a negative role in globalization in this assessment of its pros and ... ...

HOT COFFEE, MCDONALD'S AND ETHICS

the ethics of the case of McDonald's and Stella Liebeck, who spilled hot McDonald's coffee in her lap and received a huge award fr... ...

McDonalds in China

This 54 page paper examines the well known fast food chain McDonalds and considers how it is competing in China, the competitive a... ...

McDonalds SWOT and Strategy

This 5 page paper is written in three parts. The first part of the paper is a SWOT analysis of McDonalds, looking at the strengths... ...

McDonald's Pricing

A 4 page paper discussing the relationship of McDonald's pricing and competitive advantage. In the 2008 recession, McDonald's lea... ...

McDonald's Corp. Strengths And Weaknesses

A 6 page paper that discusses the strengths, such as brand equity, and weaknesses, such as not responding to trends in a timely ma... ...

McDonald's SWOT Analysis

A 4 page paper. The writer comments on the status of McDonald's and its change in strategy. The SWOT includes reports for strength... ...

McDonald's And Obesity

An 11 page paper that discusses different aspects of the topic. Should Ronald McDonald be eliminated? In light of recent laws abou... ...

Fast-Food Global Expansion

This paper discusses a cultural challenge McDonald's had when opening a new restaurant in Israel. The situation is reported, inclu... ...

Assessing McDonalds Marketing Communications in an Ethical Context

McDonalds may be argued as being a controversial company in market terms. Assessing the marketing communications reveals a high le... ...

The Performance and Strategy of McDonalds Indian Operations

McDonalds entered the market in India in 1996, following a long period of preparation. In order to succeed in the market a the fir... ...

McDonald's Adjusts for Foreign Countries

As McDonald's expanded into more and more foreign markets, they found that they had to change their operational procedures, more s... ...

The Effectiveness of McDonald's Advertisements

The writer uses the example of the advertisement for McDonald's showing in Australia, to examine how and why the marketing of McDo... ...

Logistic Management at McDonalds

McDonalds places a high level or reliance and has made larger investments in logistics management. This 13 page paper looks at the... ...

The Practice of Supply Chain Management and Logistics Management at McDonald's

McDonald's is a global organization, with a fast turnover of products. For this type of organization it is essential that the supp... ...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ... ...

Ads, A Good and Bad Example

This research paper/essay offers analysis of two ads, one for Legos and one for McDonald's. The Legos ad is described as adhering ... ...

Fast-Food Restaurants and Obesity

Should fast-food restaurants be held liable for people becoming obese? What is the consumer's responsibility in this issue? This p... ...

Currency Risk Management at McDonald's

A 5 page paper discussing McDonald's approach to currency risk management for its international operations. McDonald's finances i... ...

Wendy's, McDonald's and Distribution Channel Development

In six pages the distribution channel development of fast food giants McDonald's and Wendy's are assessed with the conclusion that... ...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree... ...

Pros and cons of McDonalds

McDonalds: Welcome sign in the high street or a place to avoid? In this essay I will be discussing the pros and cons of fast fo...

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girlschreud Published on 03/17/2001 4662 Reads Social Issues

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo... ...

Promotion and Pricing in the Fast Food Industry

In seven pages fast food promotion and pricing are discussed in an examination of McDonald's and Wendy's. Six sources are cited i... ...

India and McDonald's

In six pages this paper examines McDonald's entry into the market of India in an assessment that includes a SWOT analysis and Port... ...

ACCOUNTING CYCLE OF MCDONALD'S CORP.

This 3-page paper goes through the steps of an accounting cycle using McDonald's purchase of potatoes. Bibliography lists 1 source... ...

MCDONALD'S STRATEGY FOR SUCCESS

Covers questions from the case study "McDonald's Strategy for Success." There are 5 sources listed in the bibliography of this 4-p... ...

MCDONALD'S AHD HUMAN RESOURCE MANAGEMENT

Discusses some of McDonald's human resources practices, such as leadership advancement. There are 3 sources listed in the bibliogr... ...

MCDONALD'S CORP. AND ENVIRONMENTAL POLLUTION

Discusses McDonald's and what it's doing about environmental pollution. There are 8 sources listed in the bibliography of this 7-p... ...

McDonald's and a Behavioral Theory Application

In six pages this paper examines scientific management and organizational behavior in this theoretical examination of McDonald's. ... ...